Branded Gift Boxes

Plarium's branded gift box campaign sought brand awareness for an RPG offering. Zorka.Agency describes the approach as branded merchandise and figurine boxes with an augmented reality card. The combination provided both physical items for an unboxing and a phone-based character experience. The short source states the awareness objective but does not explain an audience insight, name the promoted games or identify a specific audience segment.

A QR code opened a 3D character on a phone. The campaign paired that AR element with an unboxing and game overview format on YouTube, where integrations and unboxing are the listed content formats. The geography is described as Tier 1 without individual countries. The source does not identify participating creators, describe their briefs or explain how the gift boxes were distributed.

Zorka.Agency reports 5M views. It also lists 50 releases, which describes content output rather than an additional audience or acquisition outcome. The gift box, AR card and game overview explain how the campaign was structured, but the summary does not isolate the performance of any component. The view total is not accompanied by a content-level breakdown or measurement period. The evidence is an agency-authored campaign summary with a reported view total, without independent verification, AR interaction data, installs or measured brand awareness change.