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Submitted by Intandem Communications

Osavi Wellness PR and Influencer Reviews

Influencer Marketing

Intandem Communications ran issue-led PR and influencer outreach to grow UK awareness for Polish supplement brand Osavi, reporting 374K people reached through influencer marketing.

374KInfluencer Reach

Case in 60 seconds

Osavi, a Polish maker of nutritional supplements with a UK base in York, needed to grow awareness and sales across its UK product ranges, and the page places that task within a crowded supplements market.

Product news alone gives lifestyle editors little reason to cover a supplement brand, so the agency built the story around health and wellness issues that mattered to Osavi's target audiences, because those issues match what national lifestyle media already cover.

Intandem Communications developed an issue-based traditional and digital PR strategy that paired new product launches with health, lifestyle and wellness information, so the brand entered conversations about wellbeing rather than relying on product announcements.

Working with the Osavi team in York and Poland, the agency placed expert-led tips and features with national lifestyle, regional, local and industry press, while selected health and wellness influencers and bloggers reviewed the products to extend social media reach.

Intandem Communications reports coverage in Top Sante, Huff Post, The Sun, Chat Magazine, The Yorkshire Post and York Press, high authority back-links to the Osavi website, and 373,976 people reached through influencer marketing.

Strategy Breakdown

People who want to 'live well and feel well' and are conscious about the quality and sustainability of the products they purchase, along with untapped new audiences with health and wellness interests.
Supplements compete in what the agency calls a crowded market, so the PR work set out to position Osavi as a trusted brand on quality and sustainability rather than on product launches alone.
Osavi was cast as a source of health, lifestyle and wellness information, tips and features, which the page ties to the brand's message about living well and feeling well.
The page describes Osavi's audience as people conscious of the quality and sustainability of what they buy, so the agency sought credible reviews from influencers aligned with the brand's values, because that audience weighs trust before purchase.

Creative & Execution System

Partners

  • Intandem Communications

Results & Evidence

MetricValue
Influencer Reach374K people reached

Why Intandem Communications' strategy worked

  1. 1

    Pairing each product launch with health and wellness information gives lifestyle editors a story to run rather than an announcement to pass over, which gives a supplement brand a route into national titles.

  2. 2

    Influencers chosen for value alignment and an engaged following rather than size can carry credible reviews into audiences the press does not reach, which is the stated purpose of the influencer strand here.

  3. 3

    Digital PR coverage can serve search as well as awareness, because back-links from high authority publications feed search engine ranking positions while the same placements build the brand's reputation.

  4. 4

    Placing an overseas brand in the local press around its UK base, here The Yorkshire Post and York Press, builds community presence alongside national coverage rather than treating the regional office as incidental.

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