OLLY Micro Creator UGC Engine
Submitted by FohrAgency IPI Score 18/100

OLLY Micro Creator UGC Engine

Influencer Marketing

Fohr built an always-on UGC library for OLLY around micro creators, producing nearly a post a day, and the agency reports 48.7M impressions from the program.

48.7MImpressions
730.7KLink Clicks

About the campaign

OLLY worked with Fohr to build a UGC engine around micro creators, and the program delivered 48.7M impressions. The brand needed content that could support launches, retail partners and promotions. The agency built that content as one always-on library.

The agency reimagined UGC for OLLY around micro creators rather than a single campaign shoot. Their content fed an always-on library that served launches, retail partners and promotions from one source. The program delivered nearly a post a day.

The agency reports 360 assets produced for the library. Those assets earned 48.7M impressions. They also drove 730.7K link clicks.

Case in 60 seconds

OLLY needed content that could serve launches, retail partners and promotions at the same time, so the brand required a steady supply of material that each of those three uses could draw on.

Micro creators can sustain a pace that a single production cannot, because a wider group posting on a continuous basis keeps a library stocked at nearly a post a day.

Fohr rebuilt UGC for OLLY around micro creators, treating their output as an always-on content library that one source feeds and that launches, retail partners and promotions can each use.

Micro creators produced UGC for OLLY on a continuous basis, delivering nearly a post a day into an always-on library of 360 assets, which the brand drew on for launches, retail partners and promotions.

Fohr reports 360 assets, 48.7M impressions and 730.7K link clicks for the OLLY program, and describes the micro creator library as delivering nearly a post a day.

Strategy Breakdown

OLLY acts as the owner of a shared content pool, so the work its micro creators make is routed by the brand into launches, retail partners and promotions as each need arises.

Creative & Execution System

Partners

  • Fohr

Results & Evidence

MetricValue
Impressions48.7M impressions
Link Clicks730.7K link clicks
Assets360 assets

Why Fohr's strategy worked

  1. 1

    A content library fed by micro creators can serve several commercial uses from one source, because launches, retail partners and promotions draw on the same pool of assets instead of each commissioning its own.

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