Submitted by Pulse AdvertisingAgency IPI Score 41/100

Creating the official Ashnikko music video through TikTok UGC

UGC Production

Pulse Advertising worked with Beats by Dr Dre and Ashnikko to build an official music video from TikTok user-generated content, reporting 7 B+ hashtag challenge views.

7B+hashtag challenge views
15%engagement rate

Case in 60 seconds

The brief connected the Beats Studio3 Headphones with the official Ashnikko music video, so the product had to sit inside an artist release on TikTok rather than beside it as a placement.

The campaign appears to turn on Ashnikko being a made-on-TikTok star, because her audience was already fluent in response videos and could be asked to make the music video rather than only watch it.

Pulse Advertising and Beats by Dr Dre built the official Ashnikko music video out of TikTok user-generated content, which the agency describes as a world-first, so fan responses became the release rather than promotion around it.

Ashnikko set her TikTok audience a series of colour challenges inspired by the Beats Studio3 Headphones and invited them to make response videos, with a chance to feature in her official music video as the reason to take part.

Pulse Advertising reports 7 B+ hashtag challenge views and a 15 % engagement rate, and the page states that the campaign won a Gold in the Horizon Interactive Awards for Social Media.

Strategy Breakdown

The primary strategy-learning section — interpretation, not a press-release summary.

Ashnikko's audience on TikTok, invited to make response videos to her colour challenges.
Beats by Dr Dre appears to act as the source of the creative brief rather than a sponsor tag, since the colour challenges were drawn from the Beats Studio3 Headphones and fed the official music video.
Based on the available evidence, the audience was moved by the chance to feature in the artist's own video, which suggests recognition inside the release was the motivation the campaign was designed around.

Creative & Execution System

Assets & channels

  • TikTok

Partners

  • Pulse Advertising (lead_agency)

Participation mechanic

  • Fans answered Ashnikko's colour challenges, inspired by the Beats Studio3 Headphones, with TikTok response videos for a chance to feature in her official music video.

Creator role

  • Ashnikko — creator

Results & Evidence

MetricValueResult type
hashtag challenge views7 B+video_views
engagement rate15 %engagement_rate

Why Pulse Advertising's strategy worked

  1. 1

    Offering fans a place in the finished artist video appears to give them a reason to post that is built into the release itself, because the reward is visibility inside the work rather than a separate incentive.

  2. 2

    Drawing each challenge from the colours of the Beats Studio3 Headphones suggests a way to keep the product present in every response video, so product presence reads as a creative prompt rather than a placement.

  3. 3

    Fronting the challenge with an artist whose following was built on TikTok appears to lower the barrier to taking part, since the response video format matches how that audience already uses the platform.

Related Case studies