NYX Buttermelt Glaze Gala Influencer Launch Event
Influencer MarketingWE ARE KOMODO staged the Buttermelt Glaze Gala, a launch event for NYX Professional Makeup's Buttermelt Glaze Skin Tint, and reports 10.6M content views.
About the campaign
NYX Professional Makeup launched its Buttermelt Glaze Skin Tint at a gala staged by WE ARE KOMODO, recording 10.6M content views. The brief was a standout launch for the new skin tint. The goal was to generate buzz, ignite social engagement and spotlight the product's features.
The agency transformed Old Sessions House into a beauty showcase and welcomed 246 influencers to the Buttermelt Glaze Gala. Guests arrived on a yellow carpet and posed for Glambot photo ops, with signature cocktails, canapés and a DJ set. The evening included a surprise flashmob, an ice sculpture reveal and a grand product showcase. The launch moment was then amplified across social.
The agency reports 290 attendees and 583 social posts from the evening. The activation recorded 960K engagements and 10.6M content views. The cost per engagement came to $0.16.
Case in 60 seconds
NYX Professional Makeup needed a standout launch for its new Buttermelt Glaze Skin Tint, one that would generate buzz, drive social engagement and put the product's features in front of people at the same time.
Beauty audiences take their cue from the influencers they already follow, so a room full of influencers turns one evening into hundreds of posts because every guest is also a publisher with a camera.
Komodo built the launch as a gala named after the product, so the Skin Tint arrived inside an evening designed to be filmed and shared, with the product showcase as its centrepiece.
Old Sessions House became a beauty showcase for 246 influencers, with a yellow carpet entrance, Glambot photo ops, a DJ set, a surprise flashmob, an ice sculpture reveal and a product showcase amplified across social.
WE ARE KOMODO reports 290 attendees, 583 social posts, 960K engagements and 10.6M content views from the gala, with a cost per engagement of $0.16 across the activation.
Strategy Breakdown
Creative & Execution System
Partners
- WE ARE KOMODO
Results & Evidence
| Metric | Value |
|---|---|
| Content Views | 10.6M content views |
| Engagements | 960K engagements |
| Cost per Engagement | $0.16 CPE |
| Social Posts | 583 social posts |
| Attendees | 290 attendees |
| Influencers Welcomed | 246 influencers |
Why WE ARE KOMODO's strategy worked
- 1
An in-person launch can work as a content engine when the guest list is made of influencers, because the posts come out of the room itself and the event supplies the material for each one.
- 2
Staged photo moments such as a Glambot and a yellow carpet hand each guest a ready shot, which raises the chance that attendance turns into published content on the night.
- 3
Reporting a cost per engagement for an event lets it be set beside paid creator work, since a figure such as $0.16 puts a physical launch on the same scale as a sponsored post.
Results
2.4M
Reach
6.9M
Impressions
173K
Interactions