Minecraft RTX Case Study
Submitted by Game Influencer

Nvidia Minecraft RTX YouTube Creator Event

Influencer Marketing

Game Influencer brought 9 German Minecraft creators to the Nvidia Office for dedicated YouTube reviews of Minecraft with RTX, and the agency reports 1M+ total views.

1M+Total Views
4.3%Engagement Rate

Case in 60 seconds

Nvidia wanted to reach key Minecraft audiences and increase uplift for GeForce RTX GPUs, which meant showing path-traced rendering and DLSS 2.0 to players who already knew exactly how their favorite game looked.

The page frames the work around Minecraft experts who would appreciate the RTX update to their favorite game, because a visual change lands hardest with players who know the original look and with creators willing to give it a fully dedicated video.

Game Influencer built an authentic offline Nvidia Event for Minecraft RTX, so creators tested the update in person and then reviewed it in dedicated YouTube videos rather than in passing mentions inside other content.

Game Influencer invited 9 influencers from highly relevant German Minecraft channels to the Nvidia Office to test Minecraft with RTX, and the campaign revolved around the dedicated YouTube videos in which they reviewed the RTX update.

Game Influencer reports 1M+ total views and a 4.3% engagement rate on YouTube, with its highest-engagement creators between 15-17%, and says the German Minecraft community received the updated visuals well, with many interested in new Nvidia GPUs.

Strategy Breakdown

Key Minecraft audiences in the German market, reached through highly relevant Minecraft channels, with the aim of increasing uplift for Nvidia GeForce RTX GPUs.
A graphics upgrade is hard to explain in words, because path-traced rendering and physically-based materials only make sense once a viewer sees them working in a game they already know.
Nvidia acts as host rather than presenter, opening the Nvidia Office to Minecraft creators so the review of the RTX update reaches viewers through channels they already watch.
The page says Minecraft enthusiasts enjoyed seeing the review from their favorite influencers, so the reception of the updated visuals rests on who delivered the review rather than on the feature list.

Creative & Execution System

Assets & channels

  • YouTube

Partners

  • Game Influencer

Creator role

  • Awesome Elina — creator
  • Crafting Pat
  • Der Hardi
  • Dr. Benx
  • Dreemtum
  • Epicstun
  • Pixelbiester
  • TheBietz

Results & Evidence

MetricValue
Total Views1M+ views
Engagement Rate4.3%
Top Creator ER2
Influencers9 influencers

Why Game Influencer's strategy worked

  1. 1

    An in-person test of a visual update gives creators first-hand material for a review, so the resulting videos carry their own reaction to the change rather than a description passed on from the brand.

  2. 2

    Casting inside one market, here the German Minecraft community, keeps every review within one shared conversation, which lets a roster of 9 creators concentrate attention rather than spread it thinly across markets.

  3. 3

    Fully dedicated videos give a graphics feature room to be shown working, because path-traced rendering and physically-based materials are visual changes that a short mention inside other content cannot demonstrate.

Related Case studies