NordVPN x Audiencly influencer campaign

NordVPN, a VPN provider with apps across desktop, mobile and TV, wanted new users and stronger brand recognition, which is how Audiencly frames the campaign's purpose on its case page. The source does not describe a cultural tension in its own words, but the stated goals of acquisition and recognition point to the customer-acquisition problem facing a subscription product. Audiencly's own positioning is that brands connect with gaming audiences, from hardcore to casual, through the creators those audiences already follow, and that logic shaped the brief.

Rather than a handful of flagship placements, Audiencly put NordVPN in front of the gaming community at scale, activating more than 236 creators from its influencer network to produce sponsored content for their own followings. The platforms, formats, timing and creator names are not disclosed in the source, so the campaign is described only as a high-volume roster play built around the agency's gaming-audience specialism.

The reported strength of the campaign was breadth: a roster of 236+ creators gives a brand many concurrent touchpoints inside one community, and VPN subscriptions are a common sponsorship category among gaming and tech creators, so the fit with NordVPN's product is a plausible one. Audiencly reports 62M+ views, 3M+ likes and 234K+ comments and claims the campaign attracted new users and boosted recognition. No platform breakdown, timeframe, signup or revenue figure is given, and for a subscription product the absence of any signup or retention number is the most significant gap in the reported results, which remain the agency's own and unverified.