Close-up of a dark grey electric motorbike with a glowing white headlight and light strip, surrounded by blue and red smoke
Submitted by Bandalabs

Nexeon LA Store E-Bike Test Ride Creator Campaign

Influencer Marketing

Bandalabs ran in-store test rides and app demos with 6 mid-tier influencers to drive visits to the Nexeon LA store, reporting 210K total views.

210KTotal Views
37.5KEngagements

About the campaign

Bandalabs sent 6 mid-tier influencers on e-bike test rides from the Nexeon LA store, reporting 210,000 total views. Nexeon is a premium e-bike brand that sought to break into the competitive U.S. market. Its goal was traffic to a new LA flagship store and attention for its app integration.

The agency engaged 6 Midwest influencers with 100K-500K followers who specialize in outdoor lifestyles and tech innovation. Creators took guided test rides from the store and completed tech missions using the Nexeon app. They mapped scenic routes, demoed anti-theft alerts and recorded unscripted videos of real-time performance and app functionality. Custom UTMs were set up to measure regional traffic and conversions.

The agency reports 210,000 total views across the creator content. The influencers generated 37,500 engagements on that content.

Case in 60 seconds

Nexeon, a premium e-bike brand, wanted to break into a competitive U.S. market, so it needed visits to its new LA flagship store and a way to show its app integration to tech-savvy buyers.

An app feature such as GPS tracking or an anti-theft alert is hard to judge from a spec sheet, because buyers trust it once they watch a rider use it on a real street.

Store visits became guided test rides built around tech missions, so each creator had to prove an app feature on camera while riding out from the LA store instead of describing it.

Bandalabs sent 6 mid-tier creators on guided test rides from the LA store, where they mapped scenic routes in the app, demoed anti-theft alerts and posted unscripted performance reviews tracked through custom UTMs.

Bandalabs reports 210000 total views and 37500 engagements across the 6 influencers, while custom UTM links were in place to measure the regional traffic and conversions the content produced.

Strategy Breakdown

Tech-savvy consumers and Midwest audiences, a region Bandalabs identifies as having high e-bike adoption potential, reached through creators who specialize in outdoor lifestyles and tech innovation.
A premium e-bike brand entering a competitive U.S. market has to earn store visits from buyers who have other options, so the work had to give people a reason to come and ride.
The app integration, with GPS tracking and ride analytics, was cast as the point of difference, so every test ride was built to put those features in front of the camera.
Viewers who follow outdoor and tech creators respond to unscripted, real-time reviews with humour, because an unrehearsed ride shows how the bike and the app behave in actual traffic.

Creative & Execution System

Assets & channels

  • Other

Partners

  • Bandalabs

Results & Evidence

MetricValue
Total Views210K total views
Engagements37.5K engagements
Influencers6 influencers

Why Bandalabs' strategy worked

  1. 1

    Giving creators a set task with the product, such as mapping a route in the app, gives an unscripted video a structure, so the feature is shown working while the creator keeps their own voice.

  2. 2

    Custom UTMs per creator let a store traffic campaign read regional traffic and conversions separately from views, which matters when the goal is footfall and the view count alone cannot show it.

  3. 3

    Humour about everyday friction, such as outrunning city traffic, carries a product claim about performance without a script, because the joke and the demonstration happen in the same shot.

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