Naraka: Bladepoint gaming influencer campaign

Naraka: Bladepoint, a free-to-play 60-player battle royale from 24 Entertainment and NetEase Games Montreal, needed to grow downloads and reach players beyond its existing community, including people with little to no gaming experience. Free-to-play battle royale is a crowded category where revenue depends on a continual inflow of new players, and a title outside the genre's biggest names has to buy attention it does not organically command. The reading, drawn from the agency's stated goals, was that competitive battle royale titles feel inaccessible to non-gamers, so growth beyond the core requires messengers those casual audiences already trust.

Audiencly activated 21 gaming creators to produce campaign content that put the game in front of several audience pockets at once through creators whose followings span hardcore and casual players. The intent was to layer three audiences, existing players, new gaming audiences and people with little gaming experience, though the agency does not disclose the platform mix, creator names, formats or campaign dates.

A breadth-first roster of 21 creators is a plausible route to reaching multiple pockets at once for a free-to-play title that lives on new players, and creator followings spanning hardcore and casual audiences give the game a way to reach non-gamers direct marketing would miss. Content is attributed to YouTube. Audiencly reports 11M+ views, 350K+ likes and 20K+ comments and states downloads and visibility rose, but without any download or acquisition data these totals evidence attention rather than acquisition, and every figure is self-reported and unverified.