Person in a cream zip top holds a MyProtein shaker beside an "IMPACT Whey Protein" pouch on a kitchen counter
Submitted by Z MEDIAAgency IPI Score 26/100

MyProtein Vimto Pre-Workout TikTok Shop Creator Launch

Influencer Marketing

Z MEDIA ran a cross-vertical TikTok Shop affiliate creator campaign for MyProtein's Vimto-flavoured pre-workout launch, which the agency reports drove $57K in TikTok Shop GMV in 30 days.

$57KTikTok Shop GMV

Case in 60 seconds

MyProtein needed to launch a Vimto-flavoured pre-workout on TikTok and grow its TikTok Shop customer base beyond core fitness buyers, which was hard because pre-workout content lives inside a fitness bubble.

The campaign turns on taste and nostalgia rather than performance, because a Vimto flavour gives audiences outside fitness a reason to try a pre-workout, so the page frames the product as a flavour drop rather than a supplement.

Z MEDIA built a creator campaign that broke category conventions on purpose, pairing fitness creators with gaming, entertainment and lifestyle voices and positioning the pre-workout as a must-try flavour drop rather than a supplement.

Fitness, gaming, entertainment and lifestyle creators made TikTok content showing the pre-workout pre-game, mid-session and in daily routines, while top-performing organic posts were Sparked, monitored daily and optimised on CPM in real time.

Z MEDIA reports $57,000 in TikTok Shop GMV in 30 days, along with new customer segments across gaming, entertainment and lifestyle, which the agency attributes to cross-vertical creator reach.

Strategy Breakdown

TikTok Shop buyers beyond core fitness customers, including audiences in gaming, entertainment and lifestyle that fitness-only campaigns would not reach.
Pre-workout content lives inside the fitness bubble, so a launch aimed at buyers beyond core fitness had to escape category norms rather than compete within them.
The page positions the Vimto-flavoured pre-workout as a must-try flavour drop rather than a supplement, so the brand leads on nostalgia, taste and curiosity rather than performance metrics.
Content placing the product pre-game, mid-session and in daily routines widened its perceived relevance, because the page treats use cases beyond the gym as the route to a broader customer base.

Creative & Execution System

Assets & channels

  • TikTok

Partners

  • Z MEDIA

Results & Evidence

MetricValue
TikTok Shop GMV$57K GMV

Why Z MEDIA's strategy worked

  1. 1

    Casting creators from gaming, entertainment and lifestyle alongside fitness voices can carry a category product to buyers outside its usual audience, because each creator brings followers that a fitness-only roster would not reach.

  2. 2

    Positioning a supplement as a flavour drop rather than a performance product gives casual audiences a reason to buy, because nostalgia, taste and curiosity require no prior interest in training.

  3. 3

    Sparking only organic creator content that has already performed, and tracking CPMs daily, keeps paid spend tied to proven creative rather than to untested assets, which protects efficiency across the campaign.

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