Hawked free-to-play launch

My.Games' Hawked campaign supported the free-to-play launch of a PC shooter in the United States. Zorka.Agency describes the brief as combining performance and brand awareness. The distinctive cost qualification in the account is that paid usage rights were bundled into the reported CPM. The source does not state a particular audience insight or prior business problem, so the campaign context is limited to its launch objective and market.

YouTube is the listed platform, with integrations as the format. The page does not name creators, describe the creative concepts or explain how integrations were selected or scheduled. It explicitly says that paid usage rights were included, but does not give their terms or establish whether the content was subsequently reused in paid distribution. The available execution detail therefore supports the format and inclusion of rights without documenting a wider media plan.

Zorka.Agency reports an average CPM of $29 including paid usage rights, alongside an 8% engagement rate. These figures describe media cost and engagement rather than player acquisition. The source also gives qualitative ranking and mention descriptions without the details needed to assess them as numerical results. It supports the CPM and engagement rate as agency claims, but provides no reporting window, spend breakdown, engagement calculation or install outcomes, and no independent verification.