White Meta Quest VR headset with three front camera sensors and a white head strap, shown against a pale gray background
Submitted by Stride Social LTD

Meta Quest Product Review Creator Launch

Influencer Marketing

Stride Social LTD ran a product review creator campaign for the Meta Quest launch from Meta, which the agency reports reached 1.1M+ campaign views.

1.1M+Campaign Views
134K+Campaign Likes
6K+Total Shares

Case in 60 seconds

Meta needed the launch of the Meta Quest to attract new customers and raise brand awareness in what the page calls a competitive tech sphere, so the product had to be shown working rather than simply announced.

The campaign turns on audience match rather than scale, because Stride Social LTD chose product review creators whose audiences matched the Meta Quest's target demographic, people who already watch creators test a device before judging it.

The organizing thesis was a fun yet informative video, so the Meta Quest would be introduced through review creators demonstrating its capabilities rather than through a launch message the brand delivered itself.

Stride Social LTD collaborated with product review creators, who produced video content demonstrating the Meta Quest's features and benefits in a manner the page calls appealing and relatable, while the page names neither the creators nor the platforms used.

Stride Social LTD reports 1.1 Million+ campaign views, 134k+ campaign likes and 6k+ total shares, and says the campaign drew in new customers and raised brand awareness without publishing a customer figure.

Strategy Breakdown

New customers within the target demographic for the Meta Quest, reached through product review creators whose audiences the agency says matched that demographic.
A virtual reality product is difficult to explain without being seen in use, so the brief asked for a video that showed the Meta Quest's capabilities rather than one that only announced the launch.
Meta, which the page describes as one of the world's largest social media giants, aimed to recast the virtual reality experience with the Meta Quest, so the creators carried a product introduction rather than a reintroduction of the company.

Creative & Execution System

Partners

  • Stride Social LTD

Results & Evidence

MetricValue
Campaign Views1.1M+ views
Campaign Likes134K+ likes
Total Shares6K+ shares

Why Stride Social LTD's strategy worked

  1. 1

    Casting review creators for audience match rather than reach lets a new device be explained to people already weighing tech purchases, because the review format carries a product demonstration as part of its normal content.

  2. 2

    A brief that asks for content both fun and informative suits a product whose value depends on capability, because a demonstration that entertains holds attention long enough for the features to register with viewers.

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