Merge Gardens YouTube Creator Integrations
Submitted by Hype Factory Influencer Agency

Merge Gardens YouTube Creator Integrations

Influencer Marketing

Hypefactory ran YouTube creator integrations with QR codes and description links for Futureplay Games' Merge Gardens, and the agency reports 3.5M reach across its niche creator roster.

3.5MReach
-25%CPM Change
333KTop Performer Views
$39Top Performer CPM

Case in 60 seconds

Futureplay Games needed new players for Merge Gardens while CPM and CPI rates ran high, and its core audience of women with niche gardening and home renovation interests was narrow to reach.

The campaign turns on interest adjacency rather than gaming reach, because the page places the core players among gardening, houseplant and homesteading audiences, so creators in DIY and home renovation met them in content they already watched.

The agency built the campaign around niche YouTube creators whose topics sat close to the game's garden setting, introducing Merge Gardens through varied formats, concepts and tactics rather than one standard gaming placement.

Creators specializing in DIY, home renovation, ASMR, Mystery, Gaming, Animation and lifestyle placed a Merge Gardens integration at the start of their YouTube videos, with a QR code and a link in the description.

The agency reports 3.5M reach across 40 talents, a -25% CPM and 333k views at a $39 CPM for top performer 10 to LIFE, with no direct correlation between categories and CPI.

Strategy Breakdown

Women aged 30 and above with a strong focus on niche interests like gardening, home renovation, houseplants, homesteading, modern farm life, family and lifestyle, alongside new players the game had not yet reached.
The page lists high CPM and CPI rates as the first challenge, so the agency had to find YouTube inventory where each new player cost less rather than buying scale at market rates.
The core players the page describes follow gardening, houseplants, homesteading and modern farm life, so the game was placed inside the DIY and home renovation content they already watch rather than inside gaming channels alone.

Creative & Execution System

Assets & channels

  • YouTube

Partners

  • Hype Factory Influencer Agency

Creator role

  • 10 to LIFE

Results & Evidence

MetricValue
Reach3.5M reach
CPM Change-25% CPM
Talents40 talents
Top Performer Views333K views
Top Performer CPM$39 CPM

Why Hype Factory Influencer Agency's strategy worked

  1. 1

    Adjacent content categories can lower media cost for a casual game, because the agency reports that ASMR, DIY and Cosplay channels delivered at an exceptionally low CPM, so category testing belongs inside the plan.

  2. 2

    Category choice and install cost can move independently, since the agency found no direct correlation between the categories and CPI, so a roster cast for audience fit still needs install tracking per channel rather than per category.

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