Submitted by We Are SNS

Life Health Foods Four-Brand Instagram and TikTok Programme

Influencer Marketing

We Are SNS ran a 12-month Instagram and TikTok programme across four Life Health Foods brands, which the agency reports achieved more than 125K engagements.

1.5MTotal Impressions
125KTotal Engagements
1MLizi's Impressions
50KLizi's Engagements

Case in 60 seconds

Life Health Foods wanted awareness, engagement and a steady pool of content for four brands at once, and because each brand served its own audience, each needed its own tone of voice rather than a shared one.

The work turns on the moment each product serves, because the page places Lizi's Granola in energised mornings, Up&Go in busy lifestyles and Fruit Bowl in on-the-go snacking, so each brand needed separate pillars.

We Are SNS treated the portfolio as four separate social programmes under one partnership, with bespoke 12-month strategies, content pillars and tone of voice for each line, and Lizi's Granola prioritised as the flagship.

We Are SNS ran monthly influencer collaborations for Lizi's Granola, Fruit Bowl and Up&Go, posted across Instagram and TikTok alongside in-house content, and put paid amplification behind Fruit Bowl so its content reached a relevant audience. For Lizi's Granola it hosted a breakfast event with wellness running club These Girls Run, giving runners granola and filming influencer interviews.

The agency reports over 280 pieces of content, more than 150 influencers, over 1.5 million impressions and more than 125,000 engagements across the four brands, with Lizi's Granola alone at 1 million impressions and 50,000 engagements.

Strategy Breakdown

Each brand's own audience, which the page describes through product positioning: people wanting energised mornings for Lizi's Granola, busy lifestyles for Up&Go, on-the-go snacking for Fruit Bowl and a healthy start to the day for Nutri-Brex.
Breakfast and snacking products compete on everyday routine rather than novelty, so the page sets each brand against a specific use, from energised mornings and busy lifestyles to on-the-go snacking and a healthy start to the day.
Lizi's Granola is placed as the flagship and given the most in-house output, while Up&Go, Fruit Bowl and Nutri-Brex receive supporting strategies sized to their place in the portfolio.
Members of a wellness running club are a ready audience for a breakfast product, so serving them Lizi's Granola at a breakfast event and filming influencer interviews ties the product to the energised mornings the brand describes.

Creative & Execution System

Assets & channels

  • Instagram
  • TikTok

Partners

  • We Are SNS

Results & Evidence

MetricValue
Content Pieces Producedover 280 pieces
Influencer Collabsmore than 150 influencers
Total Impressionsover 1.5M impressions
Total Engagementsmore than 125K engagements
Lizi's Content Piecesover 120 pieces
Lizi's Impressions1M impressions
Lizi's Engagements50K engagements
Fruit Bowl Impressions750K impressions
Fruit Bowl Engagements40K engagements
Up&Go Impressions600K impressions
Up&Go Engagements30K engagements
Nutri-Brex Impressions150K impressions
Nutri-Brex Engagements7,000 engagements

Why We Are SNS' strategy worked

  1. 1

    A multi-brand portfolio can share one agency and one reporting cycle while each brand keeps its own pillars and tone of voice, because products serving different moments of the day need different content rather than one house style.

  2. 2

    Effort can follow priority rather than parity, since the flagship Lizi's Granola carried the most in-house content and returned the most impressions, while the Nutri-Brex plan ran on fewer posts with no influencers listed.

  3. 3

    A partner event with an existing community such as These Girls Run puts the product in use and captures filmed influencer interviews in one session, so a single activation supplies sampling and content rather than a single post.

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