Le Labo Lavande 31 reached 4.4M via 16 influencers
About the campaign
- Brand
- Le Labo
- Service
- Influencer Marketing
- Platform
- —
- Campaign
- Event Coverage
What Vero did
Vero created an olfactory playground launch event for Le Labo's LAVANDE 31 fragrance, inviting media and KOLs to experience the new product. The event featured carefully curated decorations, vegan-aligned catering, and exclusive access for top-tier journalists and influencers to immerse themselves in the brand's essence.
Reported outcomes
MetricResult
Media10
Reach4.4M
Impressions6.6M
Influencers16
Media value1.6M
Media coverage23
Influencer coverage115