Submitted by Hoopla MarketingAgency IPI Score 31/100

Lainston House influencer campaign

Paid Social

Hoopla Marketing hosted luxury travel creators at a 17th century Hampshire hotel, then amplified their content with paid social to drive bookings.

19.5Xreturn on ad spend
9.4Mreach and impressions
55.6Kengagements
108pieces of content produced

Case in 60 seconds

Lainston House needed awareness beyond its existing guest base and wanted that awareness to turn into online bookings for a luxury country house hotel.

The hotel's product is the stay itself, so the most persuasive content is a credible traveller documenting a real visit rather than brand photography.

Invite luxury lifestyle and travel creators whose audiences match the target guest to stay at the hotel, and brief them to capture the whole guest experience.

Hoopla researched and recruited creators, sent personalised invitations and detailed creative briefs, managed the rollout, then ran paid social across Facebook, Instagram and TikTok behind the resulting content.

Hoopla reports 108 pieces of content produced, 9.4M reach and impressions, 55.6K engagements and a 19.5X return on ad spend, all self-reported and published without a spend base or a campaign period.

Strategy Breakdown

Luxury and lifestyle travellers, weighted to people close enough to Hampshire for a short stay, reached through creators whose followings already match the hotel's target guest.
Travel audiences have learned to discount polished hotel marketing, and trust an account they follow more than a brochure image of the same room.
A country house hotel is a considered, high-value booking, so awareness on its own rarely moves revenue without a route from the content to the booking page.
Lainston House provided the experience and the access; the creators supplied the credibility and the audience.
Seeing a person you already follow actually staying somewhere lowers the perceived risk of an expensive booking more than any brand claim about the property.

Creative & Execution System

Assets & channels

  • Instagram creator posts and reels
  • Paid social advertising on Facebook, Instagram and TikTok
  • Content library collected and handed back to the hotel

Partners

  • Hoopla Marketing
  • adell.explores, 99K followers
  • ourwildplan, 56K followers
  • charlotteannaw, 45K followers

Participation mechanic

  • Personalised invitations to visit the hotel
  • Detailed creative briefs issued before the stay
  • End of campaign reporting and content collection

Creator role

  • Hosted guest documenting the stay
  • Content producer for paid social creative

Results & Evidence

MetricValue
Pieces of Content Produced108
Reach and Impressions9.4M
Engagements55.6K
Return on Ad Spend19.5X
Creators Featured on the Case Study Page3

Why Hoopla Marketing's strategy worked

  1. 1

    A hosted stay gives travel creators a concrete subject, which suits a hotel whose product is the experience rather than an object.

  2. 2

    Selecting for audience fit and genuine authority in the niche matters more than follower count for a regional, high-value booking.

  3. 3

    Briefing creators before the visit keeps content on message while leaving it in their own voice.

  4. 4

    Collecting the full content library at the end turns a set of one-off posts into an asset the hotel can re-use.

  5. 5

    Running paid social behind creator content lifts the work past the ceiling of the creators' own followings and puts it in front of people in market.

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