Laifen Wave Toothbrush CES Creator Launch
Influencer MarketingStride Social LTD filmed creator content at CES and after it for the Laifen Wave Toothbrush launch, which the agency reports reached 2.4M+ campaign views.
About the campaign
Stride Social LTD filmed creator content at CES for the Laifen Wave Toothbrush launch, and the campaign drew 2.4 Million+ views. Laifen is a technology company in beauty and self-care, known for its toothbrushes in the EU and US. Its goal was a high-impact promotion during CES and continued interest after the launch.
The agency team travelled to CES to produce, film and direct content with selected influencers. Those creators had audiences aligned with the tech space. After the launch, the agency filmed more content to reach audiences outside tech. The content ran on TikTok, Instagram and YouTube in short-form and long-form formats.
The agency reports 2.4 Million+ campaign views across the content. The campaign also recorded 260k+ likes. Total shares reached 35k+.
Case in 60 seconds
Laifen needed its Wave Toothbrush launch at CES to land during the event and then hold interest afterwards, which is hard because a trade show moment fades quickly once the convention closes.
A toothbrush from a beauty and self-care brand earns credibility at a tech convention only when people the tech audience already follows present it, so creator choice carried the launch.
Stride Social LTD planned the launch in two waves, using creator content filmed on the CES floor for the tech crowd and a second round after launch to reach audiences beyond tech.
The agency team travelled to CES to produce, film and direct content with selected tech influencers, then shot further content post-launch, publishing short-form and long-form pieces across TikTok, Instagram and YouTube.
Stride Social LTD reports 2.4 Million+ campaign views, 260k+ likes and 35k+ total shares, and credits the work with building awareness for Laifen and credibility within the tech community.
Strategy Breakdown
Creative & Execution System
Assets & channels
- TikTok
- YouTube
Partners
- Stride Social LTD
Results & Evidence
| Metric | Value |
|---|---|
| Campaign Views | 2.4M+ views |
| Campaign Likes | 260K+ likes |
| Total Shares | 35K+ shares |
Why Stride Social LTD's strategy worked
- 1
A launch tied to a trade show keeps working after the event when a second wave of content is planned in advance, because the event footage alone stops travelling once the show ends.
- 2
Having the agency on site to direct creators at a convention gives the brand control over how the product is shown, while the creators still speak to audiences that trust them.
Results
2.4M
Reach
6.9M
Impressions
173K
Interactions