KNAAP Bikes TikTok Influencer Collaborations
Submitted by For You AgencyAgency IPI Score 18/100

KNAAP Bikes TikTok Influencer Collaborations

Influencer Marketing

For You Agency ran TikTok influencer collaborations for KNAAP Bikes aimed at Generation Z, and the agency reports 34M+ views across the collaborations.

34M+Views
3.1M+Engagement
450K+Shares

About the campaign

KNAAP Bikes reached Generation Z on TikTok through influencer collaborations run by For You Agency, with 34m+ views. KNAAP Bikes is an e-bike brand that set out to win the attention of Generation Z. The brand knew that clicking with Gen Z called for more than flaunting its products.

The agency picked influencers who blended KNAAP Bikes into their own TikTok videos with a dash of creativity. The work ran as native advertising, so each video felt more like hanging out than an ad. The collaborations ran on TikTok, where the brand competed with other e-bike brands for attention.

The agency reports 34m+ views across the TikTok collaborations. The collaborations also drew 3.1M+ engagement and 450K+ shares on the platform. The agency states that KNAAP Bikes won the TikTok race among e-bike brands.

Case in 60 seconds

KNAAP Bikes wanted to reach Generation Z, an audience that does not respond to a brand simply flaunting its products, so the e-bike maker needed a way into TikTok that went beyond product display.

Gen Z treats an influencer's video as time spent with someone it likes, so a bike that appears inside that video as part of the creativity earns attention that a straight product showcase does not.

Native advertising carried the brief, with the right influencers blending KNAAP Bikes into their own TikTok videos so that each collaboration felt more like hanging out with them than watching an ad.

Influencers selected for KNAAP Bikes made TikTok videos in which the bikes appeared as a natural part of their own creative content, a series of collaborations that ran as native advertising aimed at Generation Z.

For You Agency reports 34m+ views, 3.1M+ engagement and 450K+ shares from the TikTok collaborations, and states that KNAAP Bikes won the TikTok race among e-bike brands.

Strategy Breakdown

Generation Z on TikTok.
Several e-bike brands compete for attention on TikTok, so KNAAP Bikes needed collaborations that stood apart in a category race the agency says the brand won.
KNAAP Bikes sits inside each influencer's video as part of the creative idea, so the brand shares the creator's attention instead of competing with it.
Gen Z responds to content that feels like time with a creator, which is why the bikes went into influencer videos as part of the creativity and not as the subject of an ad.

Creative & Execution System

Assets & channels

  • TikTok

Partners

  • For You Agency

Results & Evidence

MetricValue
Views34M+ views
Engagement3.1M+ engagement
Shares450K+ shares

Why For You Agency's strategy worked

  1. 1

    A product placed inside an influencer's own creative format travels further on TikTok than a showcase, because the audience watches the video for the creator and the product arrives inside that attention.

  2. 2

    Influencer selection decides the result before any video is made, because a natural blend only works when the product fits what that influencer already makes for their audience.

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