Close-up of a woman with long lashes glancing sideways, fingertips showing pink nails with strawberry and daisy art
Submitted by InfluencerAgency IPI Score 59/100

KISS Products Amazon Prime Day Creator Campaign

Influencer Marketing

Influencer ran a creator campaign for KISS Products around Amazon Prime Day, and the agency reports that its content reached an audience of 5M.

+81%Reach vs Target
1.74MOrganic Views

Case in 60 seconds

KISS Products wanted to drive both awareness and product conversion around Amazon Prime Day, so the campaign had to establish KISS as the go-to brand for artificial nails and lashes rather than simply place it in front of an audience.

Beauty audiences respond to a recommendation more readily when the creator is already a known fan of the brand, because existing affinity lets the content land as authentic and relatable rather than as placement, so the agency cast creators established as KISS aficionadas.

The organizing thesis was creator selection as the main lever, choosing beauty and lifestyle creators for both their beauty industry content experience and their standing as KISS aficionadas, so that authenticity came from the casting rather than from the brief.

Influencer partnered with a diverse range of beauty and lifestyle creators who produced 5 pieces of content around Amazon Prime Day, and the agency reports that the campaign was planned, executed and set live within 12 business days from receiving the brief.

Influencer reports a reach of 5 million, 81% above campaign target, and 1.74M organic views, of which 26% achieved a 6sec view rate, while the agency reports a 10% engagement rate that was 44% above target.

Strategy Breakdown

The highly engaged audiences of beauty and lifestyle creators established as KISS aficionadas, reached around Amazon Prime Day to build awareness and product conversion for artificial nails and lashes.
The page positions KISS as the go-to brand for artificial nails and lashes, so the creators presented it as the default choice in the category rather than as one option among several around Amazon Prime Day.
The agency says creators were chosen so that their highly engaged audiences would react positively, which treats trust in an existing fan of the brand as the route to conversion rather than repeated exposure.

Creative & Execution System

Partners

  • Influencer

Results & Evidence

MetricValue
Reach vs Target81% above campaign target
Organic Views1.74M organic views
Content Pieces5 pieces of content

Why Influencer's strategy worked

  1. 1

    Selecting creators who are already established fans of a brand lets the content carry authenticity from the first post, because the relationship with the product predates the brief rather than being created by it.

  2. 2

    A small content volume can carry a reach target when the casting is precise, since the agency reports 5 pieces of content reaching an audience of 5 million, which it puts at 81% above campaign target.

  3. 3

    Reporting results against stated targets, as this page does for reach and engagement, gives a reader a basis for judgement that raw totals cannot, although how those targets were set is not stated.

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