Submitted by Serajj

King Fahad Medical City Health Awareness Campaign

Serajj Digital Marketing paired medical influencer partnerships with targeted paid media for King Fahad Medical City, producing content the agency reports generated more than 5.6 million views.

The content generated over 5.6 million viewsviews

Case in 60 seconds

King Fahad Medical City needed public medical awareness to spread across Saudi Arabia while every message stayed inside the institution's medical protocols and scientific standards, which constrains how freely health content can be written for social feeds.

The campaign appears to turn on the observation that health information is trusted according to who delivers it, so routing messages through healthcare professionals and medical experts with existing audience trust does work that paid distribution alone cannot.

Serajj built the programme as credible medical voices carrying institution-approved content, with paid media placed behind it, so accuracy and reach were solved by two separate mechanisms rather than one compromise.

Serajj selected and contracted healthcare professionals, medical experts and content creators across Saudi Arabia, handling onboarding and coordination, and wrote campaign concepts, medical storytelling structures and script guidelines for each participant. Paid campaigns ran across multiple digital platforms, targeted on health interests, demographic segments and geographic locations within Saudi Arabia.

Serajj reports the content generated over 5.6 million views, and describes the campaign as increasing awareness of King Fahad Medical City's healthcare initiatives while extending the reach of its public health communication across the Saudi market.

Strategy Breakdown

The primary strategy-learning section — interpretation, not a press-release summary.

Public audiences across Saudi Arabia reached through health interest, demographic and geographic targeting, as part of public medical awareness work.
Medical accuracy and social media register pull in opposite directions, and the page describes scripts written to satisfy the institution's scientific standards while keeping the natural communication style audiences prefer.
Healthcare communication carries approval requirements that ordinary creator briefs do not, so the agency describes taking creative direction in house and issuing detailed content guidelines rather than leaving interpretation to each participant.
King Fahad Medical City is positioned on the page as a trusted source of medical knowledge, which makes the campaign an authority exercise rather than a demand exercise.

Creative & Execution System

Partners

  • Serajj Digital Marketing (lead_agency)

Results & Evidence

MetricValueResult type
viewsThe content generated over 5.6 million viewsvideo_views

Why Serajj's strategy worked

  1. 1

    Where content must clear institutional review, writing the scripts centrally and briefing creators against fixed guidelines keeps approval friction in one place rather than distributing it across every partnership.

  2. 2

    Casting for professional credibility rather than follower scale suits categories where the audience weighs the speaker's standing before the message, and healthcare appears to be the clearest case of that.

  3. 3

    Pairing creator content with interest and location targeting lets a single body of approved material be pushed further without commissioning more of it, which is how a fixed content set reaches beyond its organic audience.

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