King Candy Crush Saga reached 206M impressions
- Brand worked with
- King Candy Crush Saga
- Platform(s) used
- —
- Service provided
- Influencer Marketing
- Campaign
- Sponsored Content
What Billion Dollar Boy did
A global influencer campaign for Candy Crush Saga's 10-year anniversary featuring 169 creators who produced 833 pieces of content showing how they 'Crush It IRL', transforming the game from a mobile experience into pop culture. The campaign won two Gold awards at the 2023 Influencer Marketing Awards and generated over 206 million impressions.
Reported outcomes
View the campaign2
Awards won
8M
Engagements
206.4M
Impressions
169
Influencers
194.6M
Video views
833
Content pieces
Figures are agency-reported. We spot-check against public filings and client statements where available.
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