Kilian Blue Moon Ginger Dash influencer campaign

Kilian wanted to raise awareness in Thailand for Blue Moon Ginger Dash, the hero fragrance of its exclusive Liquors Collection, timed around Kilian Hennessy's 15th anniversary. Niche luxury fragrance houses compete for attention against much larger beauty brands, and luxury fragrance content can feel interchangeable, with guests inclined to share what feels personal to them rather than what a brand hands them. Vero's read was that a launch here needed earned social content, not product shots alone, and that a personalised sensory experience would give influencers and VIP clients something individual to post about.

Vero turned the launch into private scent consultations, with Kilian fragrance experts matching scents to each guest's personality, aspirations and preferences. The consultations were held at an in-person activation for customers and influencers, and prominent Thai celebrities attended and shared content across their own social accounts, giving the campaign built-in distribution from the guests' channels rather than paid media.

The format worked because a consultation tailored to each guest produced an individual story to post, while celebrity attendance carried the reach and the sensory experience kept the content on-message without heavy scripting. Vero reports 22 influencers engaged, 6.5M total reach, 2.5M total views and 81K total engagement. Every figure and campaign detail comes from Vero's own case study; no independent press coverage or client confirmation was found, and the launch date and platform mix are not disclosed.