Toddler resting cheeks in hands, sitting in a white and blue booster seat with a tray, in front of a white brick wall
Submitted by Kobe

KidzBee Apramo Baby Chair Influencer Reviews

Influencer Marketing

Kobe ran influencer reviews of the Apramo Baby Chair for KidzBee to build its online presence, and the agency reports 392.6K outreach from the influencer postings.

392.6KOutreach
3,869Engagements

Case in 60 seconds

KidzBee wanted to establish its brand name strongly in the baby products market online, because its presence was offline and the online channel had to supplement that presence rather than replace it.

The campaign turns on detailed reviews rather than simple brand mentions, because Kobe credits the influencers' reviews with letting KidzBee interact more with its target audience and with moving the public toward finding out more physically.

Kobe built the online presence around influencer reviews of one named product, the Apramo Baby Chair, so awareness of the KidzBee name was carried by a concrete item rather than by the brand alone.

Influencers published detailed reviews of the Apramo Baby Chair in their own postings for KidzBee, which Kobe credits with more interaction with the target audience, while the page names no platform, creator count or individual influencer.

Kobe reports 392,628 outreach and 3,869 engagements, and says that beyond online presence and awareness the public gained interest in physically finding out more about KidzBee, which the page does not quantify.

Strategy Breakdown

The target audience for KidzBee in the baby products market online, which the page does not describe further.
KidzBee already had an offline presence in the baby products market, so the work had to build the name online as a supplement to that presence rather than as a replacement for it.
KidzBee appears through the Apramo Baby Chair in influencer reviews, so the brand is presented as a product to examine rather than as a name to remember.
Kobe says the reviews left the public interested in physically finding out more, which frames online review content as a step toward an in-person look rather than the end of the decision.

Creative & Execution System

Partners

  • Kobe

Results & Evidence

MetricValue
Outreach392.6K outreach
Engagements3,869 engagements

Why Kobe's strategy worked

  1. 1

    For a brand with an existing offline presence, influencer reviews can send online interest back toward physical discovery, because Kobe links the reviews to the public wanting to find out more in person rather than to online purchase.

  2. 2

    Anchoring reviews on one named product gives an audience something specific to respond to, which is the mechanism Kobe credits for greater interaction with the target audience rather than awareness alone.

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