Submitted by We Are SNS

Jimmy's Iced Coffee Caramel Waffle TikTok Shop Launch

Influencer Marketing

We Are SNS ran a TikTok Shop affiliate creator programme to launch the Caramel Waffle flavour for Jimmy's Iced Coffee, generating over £15K in sales.

£15KSales
950Drinks Sold
84%Creator Posting Rate
630Live Sessions

Case in 60 seconds

Jimmy's Iced Coffee needed to launch its new Caramel Waffle flavour on TikTok Shop and turn social engagement into direct sales within a three month campaign period that ran across Black Friday and Christmas.

The campaign turns on seasonal purchase intent rather than awareness alone, because We Are SNS timed the launch across Black Friday and Christmas, when the page describes buying intent within TikTok Shop as heightened. Lifestyle creators mattered because a new flavour sells when it sits inside everyday routines rather than in a standalone advert.

We Are SNS treated the launch as a creator selling programme rather than a content push, recruiting proven sellers through TikTok Shop's Affiliate Centre and pairing short-form storytelling with live selling built for conversion.

We Are SNS shortlisted 250 creators with selling experience through TikTok Shop's Affiliate Centre, weighting lifestyle content and consistent posting rates, while creators confident in live selling ran live shopping streams alongside short-form videos.

We Are SNS reports an 84% posting rate, more than 900 videos and more than 630 live sessions over three months, which together resulted in just under 950 drinks sold and over £15,000 in sales.

Strategy Breakdown

TikTok Shop shoppers during the Black Friday and Christmas retail moments, reached through lifestyle creators whose content placed the product inside everyday routines.
The page places the campaign across Black Friday and Christmas, so the launch was built to ride heightened seasonal purchase intent rather than to create demand outside the retail calendar.
We Are SNS weighted lifestyle creators so the drink was integrated into everyday routines, because a product shown in daily use is natural rather than placed, and live selling then let viewers buy in the moment.

Creative & Execution System

Assets & channels

  • TikTok

Partners

  • We Are SNS

Results & Evidence

MetricValue
Salesover £15K
Drinks Soldjust under 950 drinks
Videos Postedmore than 900 videos
Creator Posting Rate84% posting rate
Live Sessions630

Why We Are SNS' strategy worked

  1. 1

    Screening affiliates for average posting rate rather than audience size alone protects content volume, because the page credits an 84% posting rate with keeping the product visible across feeds throughout the campaign period.

  2. 2

    Pairing short-form video with live selling covers both ends of the purchase path, since the videos build discovery while live sessions convert attention in real time inside TikTok Shop.

  3. 3

    Timing a flavour launch to Black Friday and Christmas lets a new product borrow urgency from the retail calendar rather than building it from nothing, which the page names as the route to conversion.

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