Submitted by Stride Social LTD

Jackery Portable Power Creator Campaign

Stride Social ran a product review creator campaign for Jackery portable power stations that the agency reports reached 500万的播放量 across the work.

400k+campaign likes
5campaign views
34k+total shares
5Mviews, likes and shares

Case in 60 seconds

Jackery sells outdoor power stations and portable chargers, and the brief required raising awareness in a defined niche audience and a general audience at once while showing the many different ways the products can be used.

The campaign appears to turn on demonstration rather than description, because a portable power station only becomes legible as useful once an audience sees it working inside an ordinary situation it already recognises.

Show Jackery mobile charging devices in their everyday use situations so that versatility and reliability are demonstrated through the scenarios themselves rather than asserted as product claims.

Stride Social worked with a range of product review creators selected to reach Jackery's target niche while building awareness among a general audience, producing attention-holding informational content that showed everyday applications of the mobile charging devices.

Stride Social reports 500万的播放量, 40万的点赞 and 3.4万的转发分享, reports that brand exposure rose and interest in the mobile charging products was stirred, and states that Jackery has continued working with the agency since.

Strategy Breakdown

The primary strategy-learning section — interpretation, not a press-release summary.

A defined niche audience for portable outdoor power alongside a broader general audience, in the page's terms 细分人群 and 范人群.
Portable power is a category defined by situations rather than features, so Jackery needed content that placed the devices inside daily use scenarios rather than content that stated what the devices could do.
Jackery is positioned on the page as a company focused on outdoor power and portable chargers providing reliable mobile solutions, so the work put the products into ordinary situations that carry that reliability claim.
Based on the available evidence, the reliance on review creators suggests the campaign treated purchase interest in this category as something built through watching a product tested rather than through brand messaging.

Creative & Execution System

Partners

  • Stride Social LTD (lead_agency)

Creator role

  • product review creators
  • 产品测评类达人 (product review creators)

Results & Evidence

MetricValueResult type
campaign likesCampaign Likes 400k+performance
campaign viewsCampaign Views 5 Million+video_views
likes40万+performance
shares3.4万performance
total sharesTotal shares 34k+performance
views, likes and sharesIt generated over 5 million views, 400,000 likes, and 34,000 shares, significantly boosting brand visibility and interest in Jackery's portable power products.video_views
views500万+video_views
views项目取得了500万的播放量，40万的点赞和3.4万的转发分享，提升了品宣曝光，激起用户对Jackery移动充电产品的兴趣。video_views

Why Stride Social LTD's strategy worked

  1. 1

    Casting product review creators rather than lifestyle creators suits a category whose value has to be shown in use, because the review format already carries the demonstration the audience needs to understand the product.

  2. 2

    A brief that names both a niche and a general audience reads as a casting problem rather than a messaging one, since the page attributes the dual reach to which creators were selected rather than to different content being made.

  3. 3

    Repeat business appears to be the outcome the agency treats as proof, because the page places continued collaboration with Jackery alongside the reach figures rather than reporting any sales or conversion measure.

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