Pink-nailed fingertip beside a pink skincare gift box with botanical line art, labeled "RICE WATER BRIGHT SPECIAL SET"
Submitted by Artisan CouncilAgency IPI Score 17/100

Isa Knox Your Clean Scene Influencer Launch

Influencer Marketing

Artisan Council ran a paid and gifted influencer program on TikTok, YouTube and Instagram for the Isa Knox product line launches, which the agency reports reached 11M views.

11MViews
354KEngagements

Case in 60 seconds

Isa Knox was launching its LXNEW Clean, Boosters and Platinum product lines and needed the campaign to drive sales and brand awareness together, so one program had to introduce the brand while selling several new lines.

The campaign turns on relatability rather than product demonstration, because the page says audiences found real-life snippets, skincare tips and self-love moments accessible and engaging, so everyday routines carried the products further than claims would.

Artisan Council organized the launch around three content themes, Your Clean Scene, Skin Affirmations and Be FIRM (With your Skincare), so a large and varied roster could post freely while every post still pointed back to Isa Knox.

Artisan Council activated 63 paid influencers and a larger group of gifted partners across beauty, skincare and lifestyle verticals, who posted disclosed #ad content on TikTok, YouTube and Instagram under the #yourcleanscene and #isaknoxclean hashtags, pointing followers to Isa Knox at Avon.

Artisan Council reports 11 million views and over 354,000 engagements for the launch, while the brand recognition it also claims carries no measure and the page publishes no sales result against the stated sales objective.

Strategy Breakdown

Followers of beauty, skincare and lifestyle creators on TikTok, YouTube and Instagram, reached through content the page describes as accessible and relatable.
Isa Knox had to cut through the noise of a crowded skincare category while launching several product lines at once, so the agency spread the work across verticals and themes rather than relying on one message.
The page positions Isa Knox as part of everyday routines, with creators showing the products inside morning routines, skin affirmations and self-love moments rather than as standalone product showcases.

Creative & Execution System

Assets & channels

  • TikTok
  • YouTube
  • Instagram

Partners

  • Artisan Council

Creator role

  • Lauren Giraldo — creator
  • juhcobo — creator
  • gabeadams — creator

Results & Evidence

MetricValue
Views11M views
Engagementsover 354K engagements
Paid Influencers63 paid influencers

Why Artisan Council's strategy worked

  1. 1

    Giving a large roster a small set of named themes keeps varied creator content recognisable as one campaign, because each post can follow the creator's own routine while still landing a shared message.

  2. 2

    Spreading a skincare launch across beauty, skincare and lifestyle verticals reaches audiences that a beauty-only roster would miss, because lifestyle creators show the product inside a routine rather than a review.

  3. 3

    Pairing paid partners with gifted partners lets a launch add volume at lower cost, while the paid tier carries the disclosed, themed posts the brand depends on for its core message.

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