Heroes of History influencer growth engine

InnoGames' Heroes of History campaign aimed to make influencer activity a scalable performance channel, with installs and return on investment as the stated priorities. Zorka.Agency describes the product as a mobile strategy game and the audience as men aged 25 and over, with a core aged 35 and over. The published summary does not provide audience research or explain the broader insight behind the creator selection.

The campaign used YouTube integrations and livestreams across multiple regions and involved 90+ creators. Non-gaming creators were part of the approach and reportedly contributed incremental performance. The source does not identify those creators, explain their content or quantify their specific contribution. It also does not name the individual markets or give campaign dates, so the geographic and timing details remain broad.

Zorka.Agency reports 6.5M+ views and a 30%+ conversion rate. It also states that YouTube livestreams reached up to four times the CTR, preserving that result as a maximum rather than a campaign-wide average. The summary does not identify the CTR comparison baseline or define the conversion event and measurement base. These results describe reported content performance but do not establish the campaign's install totals or return on investment. The evidence is an agency-authored summary with aggregate metrics, without independent verification, spend or a detailed measurement methodology.