Submitted by Fabulate

How Creator Partnership Ads Delivered a 5x ROAS for TFE Hotels During Black Friday

Influencer Marketing

Fabulate ran creator partnership ads for TFE Hotels across Black Friday, amplifying short-form video from three creators to a reported 5x ROAS and $54,263 in revenue.

5xROAS
5xrevenue
1.6%CTR
5xad spend
21flighting period

Case in 60 seconds

Black Friday compresses travel demand into a short, high-pressure window where competition is intense and audiences are overwhelmed with offers, so TFE Hotels needed immediate bookings across participating properties inside a limited flighting period.

The campaign appears to turn on trust rather than reach, because audiences at a promotional peak act on an offer delivered by a creator they already follow while reading brand advertising as more noise.

Amplifying micro and nano creator content through partnership ads so TFE Hotels could pair the credibility of creator storytelling with paid scale, rather than running standard business-as-usual creative into a crowded sales event.

Fabulate partnered with three creators, two micro and one nano influencer, whose short-form videos of real stays carried the Black Friday offer and unique promo codes. The content was amplified through partnership ads across the November 21 to December 17 flighting period, with individual creator codes enabling attribution.

Fabulate reports a 5x ROAS and $54,263 in revenue from a $10,000 investment, alongside a 1.6% CTR, and states the partnership ads drew bookings from new audience segments while holding cost efficiency.

Strategy Breakdown

The primary strategy-learning section — interpretation, not a press-release summary.

Travel and lifestyle audiences shopping a peak booking period, described on the page as overwhelmed with offers, with TFE Hotels aiming at new audience segments beyond those its own advertising already reached.
Black Friday sets an expectation of discount-hunting across every category at once, so a hotel offer competes against every other promotion in the same days, which the page describes as audiences being overwhelmed with offers.
Based on the available evidence, a travel purchase carries more consideration than most Black Friday retail, so the brand had to move audiences to book inside a short flighting period rather than accumulate interest for later.
TFE Hotels appears in the work through creators' own stay experiences rather than through brand-produced advertising, so a property is shown as somewhere a creator actually stayed and the offer travels with that footage.
The page argues audiences engage with offers more readily when a trusted creator delivers them, because the content reads as native and credible and is easier to act on when a clear incentive sits alongside it.

Creative & Execution System

Assets & channels

  • Instagram

Partners

  • Fabulate (lead_agency)

Participation mechanic

  • Unique creator promo codes gave audiences a way to act on the Black Friday offer directly from a creator's video, and redemption of those codes is what carried attribution back to the individual creator.

Creator role

  • Patrice Daglis — creator
  • George Nield — creator

Results & Evidence

MetricValueResult type
ROAS5x ROAS , delivering strong efficiency during a peak retail periodroi
revenueFabulate's creator-led partnership ad strategy delivered standout performance for TFE Hotels during Black Friday, generating a 5x return on ad spend and $54,263 in revenue from a $10,000 investment.roi
CTR1.6% CTR , outperforming typical travel benchmarks during Black Fridayperformance
creators partneredFabulate partnered with three creators, including two micro influencers and one nano influencer, selected for their strong engagement and alignment with travel and lifestyle content.engagements
ad spendFabulate's creator ads drove 5x ROAS for TFE Hotels, turning content into $54K from $10K spendroi
flighting periodThe content was amplified via partnership ads across the November 21 to December 17 flighting period, allowing TFE Hotels to scale creator storytelling while retaining a native, social-first feel.creators_count

Why Fabulate's strategy worked

  1. 1

    Paid amplification of creator content appears to work hardest at promotional peaks, because the creative arrives with a familiar face attached while competing brand advertising asks a saturated audience to trust an unfamiliar one.

  2. 2

    Unique per-creator promo codes turn creator video into a measurable channel, because revenue attaches to an individual creator rather than to the flight as a whole, which is what makes a return figure claimable at all.

  3. 3

    Small audiences can carry performance work, since the roster here ran to three creators at micro and nano scale rather than to reach-led names, and the reported efficiency did not rest on roster size.

  4. 4

    The flight ran from November 21 to December 17, which suggests creator content can be produced and scaled fast enough to serve a commercial window that closes before a longer production cycle would finish.

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