Man with bleached spiky hair holds up a silver perfume bottle on a palm-lined city street beside a traffic light
Submitted by Artisan CouncilAgency IPI Score 17/100

House of Creed Floralie Influencer Launch Events

Influencer Marketing

Artisan Council recruited Los Angeles beauty and lifestyle influencers to two House of Creed launch events, and the agency reports $331K in total value of influencer reach and engagement.

2.7MAttendee Total Reach
2.1MPoster Total Reach
17KIG Feed Engagements
$331KInfluencer Value

Case in 60 seconds

House of Creed was hosting two launch events for its new Beverly Hills boutique and its newest fragrance, Floralie, and it needed LA-based influencers to attend so that the events would reach audiences beyond the room.

The page frames the guest list as the lever of the campaign rather than the venue, because influencers with a luxury aesthetic and a genuine interest in the brand's ethos are the guests most likely to post afterwards.

Artisan Council built the two launch events around an influential guest list, inviting beauty and lifestyle influencers whose premium content and luxury aesthetic aligned with House of Creed's identity, so that their attendance would expand the awareness and reach of the events.

Artisan Council combined an existing database with new outreach to influencers in the Los Angeles area, starting in advance of the events, and the attendees then posted Stories, Instagram feed posts and one YouTube video about the launches.

Artisan Council reports 105 individual pieces of content, a total reach of 2.1M among those who posted, over 17,000 engagements on Instagram feed posts and $331K in total value of influencer reach and engagement.

Strategy Breakdown

LA-based beauty and lifestyle influencers with premium content and a luxury aesthetic, and through their posts, fans outside the typical online fragrance community.
The page records fans turning up outside the typical online fragrance community, so the category's online conversation is treated as a closed circle, and beauty and lifestyle influencers served as the route beyond it.
House of Creed acted as host rather than sponsor, so the boutique opening and the Floralie launch gave influencers both a reason to attend and a subject to post about.

Creative & Execution System

Assets & channels

  • Instagram
  • YouTube

Partners

  • Artisan Council

Participation mechanic

  • Invited influencers attended the two launch events and posted Stories, Instagram feed posts and a YouTube video about them on their own channels.

Results & Evidence

MetricValue
Attendee Total Reach2.7M
Poster Total Reach2.1M
IG Feed Engagementsover 17K engagements
Influencer Value$331K

Why Artisan Council's strategy worked

  1. 1

    Screening invitees for a genuine interest in the brand's ethos rather than for availability gives a launch event its content, because guests who care about the brand are the ones who post about it afterwards.

  2. 2

    A physical launch can carry a fragrance brand outside its usual online community, because lifestyle influencers bring followers who do not follow fragrance content, which the page credits for reach in unexpected places.

  3. 3

    Pairing an existing database with new local outreach, started in advance of the event, widens the pool of candidates, so the guest list can be filtered for aesthetic fit rather than filled by whoever is free.

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