Manicured hand holds pink HiSmile "pap+strips" teeth whitening box beside a purple bottle on a lilac background
Submitted by Viral Talent

HiSmile Instagram Stories Creator Partnership

Influencer Marketing

Viral Talent cast creator Emma Mcvey to promote two HiSmile teeth whitening products through Instagram stories, a campaign the agency reports generated 350K+ impressions across both products.

350K+Impressions
3.5KLink Clicks

Case in 60 seconds

HiSmile asked Viral Talent to drive engagement and sales for its V34 Colour Corrector Serum and PAP+ Whitening Strips, and the brief called for someone with high enthusiasm and drive to post on Instagram story.

The casting turns on audience match rather than reach, because Viral Talent describes Emma Mcvey's audience as predominantly females aged 25+, which the agency judged a fit for HiSmile's market and brand.

One creator whose content spans fashion, beauty, family and lifestyle would show both whitening products in use and then link straight to purchase, so demonstration and conversion sat inside a single story sequence.

Emma Mcvey posted multiple Instagram stories that shared key information about each HiSmile product, demonstrated how to use it and then showed the results, with direct links and a discount incentive attached.

Viral Talent reports that across both products Emma Mcvey generated 350K+ impressions and 3.5K link clicks, and the page states that HiSmile is keen to continue the partnership, with further activations planned.

Strategy Breakdown

Predominantly females aged 25+, the audience Viral Talent describes Emma Mcvey as reaching, which the agency judged a match for HiSmile's market and brand.
HiSmile plays a practical role in the stories rather than an aspirational one, because each product is introduced, demonstrated and shown in results before the link and discount appear.
Viral Talent cast for an audience of predominantly females aged 25+ rather than for breadth alone, reading that group as the fit for HiSmile's market and brand.

Creative & Execution System

Assets & channels

  • Instagram

Partners

  • Viral Talent

Creator role

  • Emma Mcvey

Results & Evidence

MetricValue
Impressions350K+ impressions
Link Clicks3.5K link clicks

Why Viral Talent's strategy worked

  1. 1

    A story sequence that moves from product information to demonstration to visible results gives each link a reason to be clicked, because the viewer has seen the product work before being asked to act.

  2. 2

    Pairing direct links with a discount incentive turns story views into a countable action, which is why the agency can report link clicks alongside impressions rather than impressions alone.

  3. 3

    A single-creator activation that returns a clear click count can become a standing relationship, as the page reports HiSmile planning further activations with the same creator rather than recasting.

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