Submitted by Serajj

قايدست - Guidist

Serajj planned and ran an influencer campaign for the Guidist platform, working with more than 25 creators and reporting over 2.5 million views and impressions across platforms.

وكان التعاون الناجح مع أكثر من 25 صانع محتوى ومؤثر بارزcontent creators and influencers collaborated with
وحقق معدل التفاعل نسبة استثنائية تجاوزت 8.5% من خلال التعليقات والمشاركات، وحفظ المحتوىengagement rate
المساهمة في زيادة معدلات التحميل والتسجيل والطلبات بنسبة نمو بلغت 40% خلال فترة الحملةgrowth in downloads, registrations and orders
الوصول والانتشار من خلال تحقيق أكثر من 2.5 مليون مشاهدة وانطباع عبر مختلف المنصاتviews and impressions across platforms

Case in 60 seconds

Guidist needed brand awareness and a lift in downloads at the same time, which is difficult for a platform because attention alone does not prove the product, and only registrations and orders confirm the audience arrived.

The campaign appears to turn on the difference between a large audience and a relevant one, because Serajj built its roster to reach people already searching for the platform's services rather than the widest possible crowd.

Rather than buying reach at scale, Serajj built a mixed creator roster so that large influencers carried distribution while specialist creators carried credibility, with the balance between the two treated as the organizing decision.

Serajj screened and selected creators suited to the platform's direction, mixing large and specialist influencers, briefed them on messages carrying Guidist's added value, and tracked performance with live data analysis throughout the campaign.

Serajj reports more than 2.5 million views and impressions across platforms, more than 25 creators involved, an engagement rate above 8.5% from comments, shares and saves, and 40% growth in downloads, registrations and orders.

Strategy Breakdown

The primary strategy-learning section — interpretation, not a press-release summary.

The target segment for the Guidist platform, described by Serajj only as an audience actively looking for the platform's services.
A platform brief is measured on installs and sign-ups rather than exposure, so Serajj framed the work around converting views into downloads, registrations and orders rather than around reach alone.
Rather than buying reach at scale, Serajj built a mixed creator roster so that large influencers carried distribution while specialist creators carried credibility, with the balance between the two treated as the organizing decision.
Serajj counts saves alongside comments and shares in its engagement figure, which suggests the campaign treated content people keep for later as the signal closest to an intent to download, though the page does not state the calculation basis.

Creative & Execution System

Partners

  • Serajj (lead_agency)

Results & Evidence

MetricValueResult type
content creators and influencers collaborated withوكان التعاون الناجح مع أكثر من 25 صانع محتوى ومؤثر بارزcreators_count
engagement rateوحقق معدل التفاعل نسبة استثنائية تجاوزت 8.5% من خلال التعليقات والمشاركات، وحفظ المحتوىengagement_rate
growth in downloads, registrations and ordersالمساهمة في زيادة معدلات التحميل والتسجيل والطلبات بنسبة نمو بلغت 40% خلال فترة الحملةperformance
views and impressions across platformsالوصول والانتشار من خلال تحقيق أكثر من 2.5 مليون مشاهدة وانطباع عبر مختلف المنصاتvideo_views

Why Serajj's strategy worked

  1. 1

    Splitting a roster between large and specialist creators reads as a way to hold reach and engagement together, because the two tiers are measured against different targets rather than pooled into one average.

  2. 2

    Live performance analysis during a campaign appears to function as a steering mechanism rather than a reporting one, because Serajj credits it with converting views into interaction while the campaign was still running.

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