Submitted by Game Influencer

Garena: HAIKYU!! FLY HIGH 0.5 Anniversary Christmas TikTok Creator Campaign

Influencer Marketing

Game Influencer ran a Christmas TikTok creator campaign across the US, DE and FR for Garena's HAIKYU!! FLY HIGH 0.5 Anniversary, which the agency reports reached 1.9M+ total views.

1.9M+Total Views
29K+Total Engagements

Case in 60 seconds

Garena needed awareness of the HAIKYU!! FLY HIGH 0.5 Anniversary celebration in three markets, the US, DE and FR, and needed that awareness to turn into participation in an in-game event that fell over Christmas.

The campaign turns on the overlap between Christmas and the anniversary, because festive content was already the native register on TikTok in that period, so seasonal skits and challenges could carry gameplay moments rather than interrupt the feed.

Game Influencer framed the anniversary as a Christmas celebration, blending seasonal storytelling with iconic gameplay moments so that every piece of creator content ended on one call-to-action, recruiting the "Freak Quick" Duo during the event.

TikTok creators in the US, DE and FR made challenge and skit content, including Volleyball Challenge: Xmas Edition! and Christmas in HAIKYU!! skits, each pointing viewers to recruit the "Freak Quick" Duo in the anniversary event. The agency reports 12 influencers and names eight of them, among them ssblayze, keinpart2 and leeandy.

Game Influencer reports 1.9M+ total views and 29K+ total engagements on TikTok, and says the campaign lifted event participation and new player acquisitions, although the page prints no figure for either of those commercial claims.

Strategy Breakdown

The primary strategy-learning section — interpretation, not a press-release summary.

TikTok users in the US, DE and FR, including existing HAIKYU!! fans and prospective new players for the HAIKYU!! FLY HIGH anniversary event.
HAIKYU!! FLY HIGH acts as the host of the celebration, with its iconic gameplay moments supplying the material that creators rework into Christmas skits and challenges rather than a product shown alongside them.
The agency holds that creator-native, festive TikTok content worked because it followed creators' own formats and the mood of the season, so viewers met the game inside content they already watch rather than inside an advert.

Creative & Execution System

Assets & channels

  • TikTok

Partners

  • Game Influencer (lead_agency)

Participation mechanic

  • Viewers were called to join the HAIKYU!! FLY HIGH anniversary event and recruit the "Freak Quick" Duo in the game during the anniversary period.

Creator role

  • ssblayze — creator
  • goatbrandon — creator
  • matthewimagin — creator
  • keinpart2 — creator
  • leeandy — creator
  • kyodaiofficial — creator
  • elcrunchy — creator
  • eliavu — creator

Results & Evidence

MetricValueResult type
Total Views1.9M+ viewsvideo_views
Total Engagements29K+ engagementsengagements
Influencers12 influencerscreators_count

Why Game Influencer's strategy worked

  1. 1

    Pairing a seasonal format with a game event gives creators a ready reason to post, because a Christmas edition of a challenge is received as festive content rather than as a paid plug for the game.

  2. 2

    Challenge formats and skit storytelling do different jobs, since the challenge invites repetition while the skit carries character and gameplay references, and the agency credits the combination with both reach and memorability.

  3. 3

    A single in-game action as the call-to-action, recruiting the "Freak Quick" Duo, gives multi-market content one shared destination, so creators in the US, DE and FR can vary their tone while pointing to the same event.

  4. 4

    Fan comments can extend a creator campaign beyond its posts, because the page describes comments turning the campaign into community-driven hype cycles rather than letting it end at the view count.

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