
Aion Classic EU reactivation
Influencer MarketingZorka.Agency used niche MMORPG YouTube channels to promote Aion Classic to returning and new players in selected European markets, reporting an average CPM of $20.
About the campaign
Gameforge's Aion Classic campaign aimed to bring back old players and attract new ones in European territories that Zorka.Agency describes as untapped. The source identifies the title as a PC MMORPG and lists Germany, Poland, Greece and Romania as its markets. Its stated approach was to use niche MMORPG-coverage channels for long-tail discovery, connecting the player objective with channels already focused on the game's genre.
YouTube is the sole listed platform, with integrations as the campaign format. The page does not name the channels, describe the creative concepts or specify how activity differed between countries. It also provides no schedule, creator responsibilities or audience research. The execution account therefore establishes the channel category and format, while leaving the selection process and individual integrations undocumented.
Zorka.Agency reports an average CPM of $20 and states that a KPI was reached. It does not identify the KPI target, explain the averaging method or publish the underlying spend and delivery figures. Nor does it quantify returning players, new players or conversions, so the reported media cost cannot establish whether the player objectives were achieved. The source supports the average CPM as an agency claim, but supplies no measurement window, acquisition results or independent verification.
Case in 60 seconds
The campaign aimed to bring back old players and attract new ones in European territories described as untapped.
The source describes niche genre coverage as a route for long-tail discovery, without further audience research.
Use niche MMORPG coverage on YouTube to introduce Aion Classic to returning and potential new players in selected European territories.
YouTube integrations on niche MMORPG-coverage channels across Germany, Poland, Greece and Romania.
Zorka.Agency reports $20 average CPM and states that a KPI was reached, without disclosing the target or player results.
Strategy Breakdown
The primary strategy-learning section — interpretation, not a press-release summary.
Creative & Execution System
Assets & channels
- YouTube integrations
- Niche MMORPG-coverage channels
Partners
- Zorka.Agency
- Gameforge / Aion Classic
- Niche MMORPG-coverage channels; names not stated
Participation mechanic
- Not stated
Creator role
- Niche MMORPG-coverage channels provided integrations for the campaign; creative responsibilities are not detailed.
Results & Evidence
| Metric | Value | Result type |
|---|---|---|
| Average CPM | $20 | cost_efficiency |
Why Zorka.Agency's strategy worked
- 1
The approach used channels focused on the game's MMORPG genre.
- 2
The brief combined returning-player and new-player objectives in selected European markets.
- 3
The source supplies no player-acquisition results to establish how the media outcome translated into reactivation or new players.



