Gaijin Gaming Campaign

Gaijin's free-to-play titles, including War Thunder, Enlisted and Crossout, compete in a crowded market where rival games continuously vie for player attention, and the brand needed real player acquisition rather than passive reach. In free-to-play, visibility alone is not enough, since the business model depends on converting interested viewers into active players and keeping existing ones engaged. Audiencly's read was that reaching both dedicated gamers and casual players calls for breadth, many creators of different sizes and styles rather than a handful of hero placements.

Audiencly activated a high-volume creator network across YouTube and Instagram, from hardcore gaming channels to gaming-adjacent audiences, including martincitopantsLIVE, SsethTzeentach and The Act Man, producing 660+ dedicated uploads with each channel presenting the games in its own voice.

Repeated exposure across many trusted channels, rather than a few large placements, gave viewers multiple prompts to try a free-to-play title, and the reported comment volume points to discussion rather than passive viewing. Content ran on YouTube and Instagram. Audiencly self-reports 280M+ views, 9.2M+ likes and 658K+ comments, with Gaijin's representative saying the cooperation exceeded expectations; the client quote is relayed by the agency, no player-acquisition or revenue data is published, and no figure is independently verified.