Submitted by Hoopla MarketingAgency IPI Score 31/100

Frenchic Paint paid social and influencer campaign

Paid Social

Hoopla Marketing had home and DIY creators paint real rooms with Frenchic, then ran the best performing posts as paid social, reporting 2.8M people reached and a 7.34X return on ad spend.

7.34Xreturn on ad spend
2.8Mpeople reached
200pieces of content
35influencers per month

Case in 60 seconds

Frenchic Paint needed awareness of its indoor and exterior ranges, engagement on its own social channels and relevant traffic to its online store.

Paint is bought on finish and on confidence that the result is achievable, so the buyer needs to see someone else do it before they commit.

Work with home and DIY creators who carry authority in the niche, give them the product, and let the transformation carry the message.

A joint content brief, creator vetting and brand approval, contracted briefings, product samples, affiliate links and trackable codes, then data driven paid social behind the best performing content.

Hoopla reports 35 influencers per month, 200 pieces of content, 2.8M people reached and a 7.34X return on ad spend, with four published creator posts carrying between 2,845 and 52,846 likes.

Strategy Breakdown

UK home improvement, interiors and furniture upcycling audiences, reached through creators who have already built a following in that niche.
Home projects are aspirational but intimidating, and buyers hesitate on colour and finish until they have seen the result on a real room rather than a swatch.
Paint is a considered purchase with low brand loyalty and a heavy reliance on seeing the finished effect, and a brand page cannot supply enough real world proof on its own.
Frenchic positioned its indoor and exterior ranges as the paint behind achievable home transformations, backed by trusted recommendation rather than brand claim.
A trusted creator who completes a project on camera does the education step that turns interest into a purchase decision.

Creative & Execution System

Assets & channels

  • Instagram posts and reels from creators including do.it.yourself.mum, alexandremiwren, themonomanor and thewhitethistle
  • Creator content re used to enrich Frenchic's own content strategy
  • Data driven paid social campaigns behind the best performing creator content

Partners

  • Hoopla Marketing

Participation mechanic

  • Detailed influencer content brief developed with the brand before outreach
  • Creator research, validation and brand approval before briefing
  • Contracted briefing process with detailed creative briefs
  • Product samples and personalised information distributed to creators
  • Unique affiliate links and trackable codes per creator

Creator role

  • Painting real rooms and furniture with the product on camera
  • Producing content the brand also used on its own channels
  • Carrying affiliate links and codes to the online store

Results & Evidence

MetricValue
Likes, Do.It.Yourself.Mum Instagram Post52,846
Likes, Alexandremiwren Instagram Post22,285
Likes, Themonomanor Instagram Post14,543
Likes, Thewhitethistle Instagram Post2,845
Influencers per Month35
Pieces of Content200
People Reached2.8M
Return on Ad Spend7.34X

Why Hoopla Marketing's strategy worked

  1. 1

    In a considered purchase category the creator's job is demonstration, so product samples and a real project matter more than follower count.

  2. 2

    Brand approval of every creator before briefing is a cheap control that protects colour, finish and tone in a category where accuracy is the product.

  3. 3

    Engagement varied widely across the four published posts, from 2,845 to 52,846 likes, which is exactly why a selection step before paid amplification is worth having.

  4. 4

    Buying reach only behind content that has already earned engagement organically turns a creator budget into a media buy.

  5. 5

    Creator content doubling as supply for the brand's own channels gives a second return on the same production cost.

  6. 6

    A retained monthly creator roster, 35 influencers a month here, produces a steady content supply rather than a single spike, but it needs a stated duration before the totals beside it mean anything.

Related Case studies