The Freetrade Signups TikTok Campaign

Freetrade, a UK stock trading app with over 1 million users, needed app signups from younger consumers who are hard to convert through traditional financial advertising, on a platform where finance content competes with high volumes of entertainment. Financial services signup flows carry high friction, which typically suppresses conversion rates, and investing offers struggle for attention on TikTok, the platform where this audience actually spends time. The insight was that audience fit at the creator level can do the targeting work category advertising cannot, reaching young people already open to investing through creators they follow.

House of Marketers ran a tightly cast campaign rather than chasing broad reach, selecting six micro-influencers whose followings matched the target demographic. Each creator produced TikTok content promoting Freetrade, with every piece directing viewers to sign up through a tracked link, positioning the brand as a simpler, more affordable way into investing.

The approach worked, in the agency's account, because a recommendation from a matched micro-influencer paired with a direct tracked link shortens the path from interest to signup, and tracked links make the campaign accountable to a single hard metric that suits high-friction categories. Activity ran on TikTok. House of Marketers reports 52K clicks and 4K signups at a 6.7% conversion rate it calls notably high for a financial services flow, but every figure comes from the agency's own page, with no dates, spend or cost-per-signup data, and none is independently verified.