Submitted by Hoopla MarketingAgency IPI Score 31/100

Exclusive Collection influencer campaign

Paid Social

Hoopla Marketing hosted local luxury travel creators across four Exclusive Collection hotels and ran the resulting content as paid social on Facebook, Instagram and TikTok.

30.2Xreturn on ad spend
8Mreach
1.4Mmedia value
567Kengagements

Case in 60 seconds

Exclusive Collection needed awareness for a portfolio of four luxury hotels and spas, new audiences and more online bookings.

Each property sells an experience that has to be seen, and a group has enough properties to make one creator programme produce a usable volume of content.

Invite local luxury lifestyle and travel creators into four hotels, then treat everything they make as advertising stock as well as earned reach.

Hoopla selected creators with authority and matched audiences, sent personalised invitations and creative briefs, ran hosted visits across four locations, then promoted the content through targeted ads on Facebook, Instagram and TikTok.

The agency reports 49 influencers producing 536 pieces of content, 8M reach, 567K engagements, 1.4M media value and a 30.2X return on ad spend.

Strategy Breakdown

UK luxury lifestyle, spa and travel audiences, reached through creators with engaged followings matched to the group and local enough to visit the individual properties.
Luxury hotel groups tend to market themselves in one voice, while the reason to visit any single property is specific to that place.
Four distinct hotels have to be made individually desirable without splitting into four disconnected campaigns.
Exclusive Collection used the group's scale to fund one programme, and let each property supply its own creative material through the creators who visited it.
First-hand content from a guest reads as evidence rather than advertising, and it keeps that quality when it is later used as a paid ad.

Creative & Execution System

Assets & channels

  • 536 pieces of creator content
  • Instagram posts and reels from visiting creators
  • Paid social advertising on Facebook, Instagram and TikTok

Partners

  • Hoopla Marketing

Participation mechanic

  • Personalised invitations to local influencers to visit hotels across four locations
  • Detailed creative briefs issued before the visits
  • All campaign content collected for the group at the end of the period

Creator role

  • Luxury lifestyle and travel influencers documenting stays at individual properties
  • Creators named in the page embeds include shweta.wanders, hercountryliving and katiepennyjeffries

Results & Evidence

MetricValue
Pieces of Content Produced536
Engagements567K
Influencers Engaged49
Reach8M
Media Value1.4M
Return on Ad Spend30.2X

Why Hoopla Marketing's strategy worked

  1. 1

    A portfolio brief lets one creator programme cover four properties, which produces enough content to feed a paid plan rather than a single burst of posts.

  2. 2

    Local creator selection keeps each hosted visit credible for the specific property it covers.

  3. 3

    Naming the paid platforms up front, Facebook, Instagram and TikTok, turns creator content into a distribution plan the group controls.

  4. 4

    Collecting all content at the end of the campaign leaves the group with an asset library beyond the original posts.

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