Dungeon Hunter VI creator campaign
Influencer MarketingAudiencly activated a roster of ARPG-focused creators on YouTube and Instagram to push downloads and a lucky spin event, reporting 3M+ views and 1M+ likes.
About the campaign
Dungeon Hunter VI, a free-to-play mobile action RPG, needed to reach both hardcore and casual players in a crowded mobile gaming market and turn attention into downloads and event sign-ups. Exprexion Creators's read was that the game's audience splits between dedicated hardcore gamers and casual players, so a creator roster spanning both segments could carry a single campaign to the whole potential player base.
Exprexion Creators activated 15 ARPG-focused gaming creators, each shaping content around their own gameplay style and audience, to promote the game's new features and a limited-time lucky spin event. Creators produced gameplay-led integrations across YouTube and Instagram, with the YouTube channels ranging from hundreds of thousands to over one million subscribers.
Giving genre-native creators freedom over format was the stated engagement lever, and pairing an awareness push with a concrete action, the lucky spin event, gave the content a specific behaviour to drive. Content ran on YouTube and Instagram. Exprexion Creators reports 3M+ views, 1M+ likes and a 3% engagement rate and says the awareness and event participation goals were met; download numbers and event sign-up counts are not disclosed, and no figure is independently verified.
Case in 60 seconds
Dungeon Hunter VI, a free-to-play mobile action RPG, needed to reach both hardcore and casual players and turn attention into downloads and event sign-ups in a crowded mobile gaming market.
The game's audience splits between dedicated hardcore gamers and casual players, so a creator roster spanning both segments could carry one campaign to the whole player base.
Activate 15 ARPG-focused gaming creators, each shaping content around their own gameplay style and audience, to promote the game's new features and a limited-time lucky spin event.
Creators produced integrations across YouTube and Instagram, with YouTube channels ranging from hundreds of thousands to over one million subscribers.
The agency reports 3M+ total views, 1M+ likes, and a 3% engagement rate, and says the awareness and event participation goals were met. Download numbers are not reported and no figure is independently verified.
Strategy Breakdown
Creative & Execution System
Assets & channels
- YouTube creator integrations from channels with hundreds of thousands to over one million subscribers
- Instagram creator content
Partners
- Audiencly (creator sourcing and activation)
Participation mechanic
- Limited-time lucky spin event sign-ups
- Game downloads
Creator role
- ARPG-focused gaming creators producing sponsored gameplay content in their own format
Results & Evidence
| Metric | Value |
|---|---|
| Total Views | 3M+ |
| Likes on Creator Content | 1M+ |
| Engagement Rate | 3% |
Why Exprexion Creators' strategy worked
- 1
Matching the roster to a split audience: 15 ARPG-focused creators spanning hardcore to casual players let one campaign address the game's whole potential player base.
- 2
Creative latitude as the engagement lever: each creator shaped the integration around their own gameplay style, which the agency credits for audiences interacting rather than scrolling past.
- 3
Mid-sized rosters can deliver scale: channels from hundreds of thousands to over one million subscribers produced the reported 3M+ views without a single mega-influencer bet.
- 4
Pairing an awareness push with a concrete action: the limited-time lucky spin event gave creator content a specific behaviour to drive beyond generic promotion.
Results
10M+
Views
5M+
Impressions
20K+
New followers
Results
51.7M+
Total views
2.9M+
Interactions
17.7%
Engagement rate