Dragonheir: Silent Gods cross-platform launch on YouTube and Twitch
Zorka.Agency launched ByteDance's mobile Western RPG Dragonheir: Silent Gods across YouTube and Twitch in the US, Germany and France, reporting 190 YouTube releases and 50 Twitch streamers.
Case in 60 seconds
Dragonheir: Silent Gods, a mobile Western RPG, was launching in the US, Germany and France, and the case study sets the task as a cross-platform launch running paid and organic together.
Sequencing markets so the first cluster reports back before the next opens treats the early geo as research rather than launch weight, which is the structure the page credits for reshaping the creator mix and brief.
Give each platform one job and stage the markets: YouTube for durable discovery, Twitch for the live launch-week moment, with the early geo cluster writing the brief for the markets that follow.
The campaign combined 190 YouTube creator integrations with 50 Twitch streamers across the United States, Germany and France, varying geo and format deliberately, with the YouTube layer carrying long-tail views and search coverage and the Twitch layer carrying launch-week community signal and live-session installs.
No performance figures are published; the agency reports that the YouTube layer delivered long-tail views and search coverage, that the Twitch layer drove launch-week community signal and live-session installs, and that learnings from the early geo cluster shaped the creator mix and brief in subsequent markets.
Strategy Breakdown
The primary strategy-learning section — interpretation, not a press-release summary.
Creative & Execution System
Assets & channels
- Twitch
- YouTube
Partners
- Zorka.Agency (lead_agency)
Results & Evidence
| Metric | Value | Result type |
|---|---|---|
| Twitch streamers | Twitch streamers 50 | observed_fact |
| YouTube releases | YouTube releases 190 | observed_fact |
| creator integrations | combined 190 YouTube creator integrations with 50 Twitch streamers across the US, Germany, and France | creators_count |
Why Zorka.Agency's strategy worked
- 1
Casting 190 YouTube integrations alongside 50 Twitch streamers splits the roster by the job each platform does rather than by reach, so the long-form layer and the live layer reach an audience at different points in a decision instead of repeating one another.
- 2
Volume counts are not results: 190 YouTube releases and 50 Twitch streamers describe how much was bought rather than what the launch returned to the client.
- 3
Recruiting from three clusters at once suits a title whose genre sits between tabletop and mobile, because no single creator category holds all of that audience.
- 4
Splitting a launch between YouTube integrations and Twitch streams gives a release both a searchable record and a live moment, which are different jobs in the same week.
- 5
Running a launch as a sequence of geos rather than one simultaneous push turns the first market into brief material, so the later markets cast creators against evidence rather than against assumption.
Results
2.3M
Mau
32.5%
Revenue
13
Creators
