Displate Influencer Campaign

Displate sells metal posters, an unfamiliar format whose main selling point is that it mounts without drilling, so the brand faced two problems at once: it had to educate shoppers on a product most had never considered while also drawing attention to a steady stream of new licensed collections. The strategic reading, drawn from Audiencly's own case page, was that people decorate around their fandoms but conventional posters feel disposable and hanging them can mean drilling holes, so a premium no-drill metal poster reframes fan art as durable decor. Because the licensed catalogue splits naturally into interest niches, each collection could be introduced by a creator whose audience already cared about that theme.

Audiencly activated more than 20 creators from its network, spanning dedicated hardcore gamers to casual weekend warriors, and had each publish on their own channels. The mechanic was to match a fitting creator to each collection so a single piece of content introduced both the no-drill format and the specific collection at the same time, with the agency case page embedding YouTube and Instagram examples.

The approach worked, in Audiencly's account, because creator demonstration explains an unfamiliar format faster than display advertising can, and spreading creators across niches meant reach did not rest on any single community. Content ran on YouTube and Instagram. Audiencly reports 15M+ views, 650K+ likes and 35K+ comments, and says sales increased across a variety of interests, though no sales figure is given and none of the metrics is independently verified.