d'Alba White Truffle Spray Serum TikTok influencer and UGC campaign

d'Alba's White Truffle Spray Serum was not yet a household name with young female consumers, and the brand needed to build desire and recognition in a competitive skincare market. The category is one where brand advertising alone struggles to build trust, so the serum had to earn both recognition and desire through the credibility of creator recommendation. House of Marketers' logic was that scale and cadence of creator output would generate sustained visibility and authentic endorsement, doing more than a single burst of campaign activity.

The campaign was an ongoing, always-on TikTok-led influencer and UGC programme built on volume and cadence rather than one-off hero content. House of Marketers deployed around 60 creators per month to produce video content featuring the White Truffle Spray Serum on a continuous basis, using a large rotating creator pool to position the serum as a go-to hydration product endorsed repeatedly rather than promoted in a single moment.

Keeping the serum continuously visible was meant to convert repeated exposure into purchase behaviour rather than awareness alone, and the agency reports engagement and sentiment alongside views to frame the programme as resonance, not raw impressions. Everything ran on TikTok. House of Marketers reports 100M total video views, more than 25M views per month at scale, a 9% engagement rate, 73% positive sentiment and a 150% sales increase over the campaign period. Every figure comes from the agency's own page, with no client statement, no baseline or absolute sales figures behind the 150% claim and no methodology disclosed, so all outcomes should be treated as self-reported.