Seventh Generation reached 21.1M impressions with 67 creator

CollectivelyNew York, NY, United StatesIPI Score 72/100
Brand worked with
Seventh Generation
Platform(s) used
Instagram
Service provided
Creator Partnerships
Campaign
Brand Ambassadorship

What Collectively did

Collectively activated 67 creators over a year-long partnership to drive brand awareness and product trials for Seventh Generation across various product lines. The campaign achieved 20.63% comment relevancy rate (vs 12% benchmark) and Instagram Reels 39.51% view rate, outperforming benchmarks by 3.3x.

Reported outcomes

View the campaign
141K
Engagements
21.1M
Impressions
24K
Link clicks
4,867
Total comments
67
Creators activated
20.63%
Comment relevancy rate
39.51%
Instagram reels view rate
21.67%
Family parenting view rate
86.06%
Positive neutral sentiment
12%
Comment relevancy benchmark
29.58%
Tiktok comment relevancy rate
67%
Food beverage impressions share

Figures are agency-reported. We spot-check against public filings and client statements where available.

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