White vanity with an oval mirror, pink carnations in a glass vase, a crystal jewelry box and a white skincare tube
Submitted by InfluenceHer Collective

Clarisonic Mia Prima Instagram Influencer Reviews

Influencer Marketing

InfluenceHer Collective activated over 100 influencers to test and review the Clarisonic Mia Prima on Instagram and blogs, and reports a 9.62% average engagement rate.

9.62%Avg. Engagement Rate

Case in 60 seconds

Clarisonic was introducing the Mia Prima, its latest cleansing device, and needed awareness among new audiences in the skincare market rather than only among people who already knew the brand.

Skincare buyers adopt products as steps in a routine rather than as isolated purchases, so pairing a device with a cleanser gives followers a sequence to copy, and the page frames the pairing as marketable routine steps for glowing skin.

InfluenceHer Collective marketed the Mia Prima together with Kiehl's Ultra Facial Cleanser, presenting the two as routine steps for glowing skin, with influencers testing both products before posting their own reviews and testimonies.

Over 100 influencers tested the Clarisonic Mia Prima and Kiehl's Ultra Facial Cleanser, then posted images, reviews and testimonies to their followers on Instagram and their blogs, with content released in waves so that many posts landed at once.

InfluenceHer Collective reports an average engagement rate of 9.62%, and the page says each wave of content drew positive follower comments backing Clarisonic's products and expressing a desire to try the Kiehl's facewash.

Strategy Breakdown

Followers of the participating influencers and new audiences within the skincare market, whom the campaign set out to make aware of the Mia Prima.
A cleansing device is a considered skincare purchase, so the page sets the task as spreading awareness to new audiences in the skincare market rather than selling to existing owners.
Clarisonic takes the device step in a skincare routine, with Kiehl's Ultra Facial Cleanser as the companion step, so the brand is shown as part of a regimen rather than as a standalone gadget.
Followers respond to routines they can copy, and the page reports comments expressing a desire to try the Kiehl's facewash, which shows the pairing carrying interest from one product to the other.

Creative & Execution System

Assets & channels

  • Instagram

Partners

  • InfluenceHer Collective

Results & Evidence

MetricValue
Avg. Engagement Rate9.62%
Influencers Activatedover 100 influencers

Why InfluenceHer Collective's strategy worked

  1. 1

    Pairing a new device with a cleanser from another brand gives influencers a routine to demonstrate rather than a single product to praise, which makes the recommendation easier for followers to act on.

  2. 2

    Releasing content from many influencers in waves concentrates attention, because followers meet the same products from several accounts at once, which the page credits with creating buzz at scale.

  3. 3

    Having influencers test the products before posting grounds the content in first-hand use, so reviews and testimonies carry the weight of experience rather than the tone of a scripted endorsement.

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