Clarendon Fine Art Gallery Consultation Influencer Partnerships
Influencer MarketingThe PHA Group paired regional media work with contra-basis influencer consultations to position Clarendon Fine Art in art and interiors, reporting 750K+ views from those partnerships.
About the campaign
Clarendon Fine Art worked with The PHA Group on media and influencer activity that the agency reports secured 750,000+ views through influencer partnerships. Clarendon Fine Art is an art business with high street galleries that aims to make buying art enjoyable and accessible. Earlier coverage had focused on its artists rather than its galleries, so the brief was to place Clarendon in art and interiors conversations.
The agency engaged media titles in the regions where Clarendon's galleries sit, promoting artist events and placing gallery manager interviews. It partnered with influencers and tastemakers on a contra basis to film bespoke consultations, artwork viewed at home and the final pieces chosen. Partners included Millie Mackintosh during her Chelsea home renovation, Sam Faiers and Trevor Kearney of The Private Office. Thought leadership and artwork selection tips ran in titles including Ideal Home and Homes & Gardens.
The agency reports 100+ pieces of media coverage across the activity. It secured 3 high profile partnerships. Those partnerships delivered 750,000+ views and 14,500+ engagements.
Case in 60 seconds
Clarendon Fine Art was established in the art industry, yet earlier media coverage centred on the artists it represents while its galleries and customer service went largely unmentioned, which left the high street business itself out of view.
Galleries carry a reputation for being elitist and exclusive, so buyers who feel shut out are more easily reassured by watching a familiar figure receive a consultation at home than by a gallery describing its own service.
Position Clarendon as an expert voice in interiors by making its in-gallery and home consultation service the visible proof point, so that awareness of the brand would also send people toward its high street galleries.
The PHA Group placed regional business profiles and gallery manager interviews, filmed contra-basis consultations with Millie Mackintosh, Sam Faiers and Trevor Kearney showing artwork chosen for their homes, and placed artwork selection tips in Ideal Home and Homes & Gardens.
The agency reports 100+ pieces of media coverage and 3 high profile partnerships, while the influencer partnerships are credited with 750,000+ views and 14,500+ engagements, although no sales or footfall figure is given for the galleries.
Strategy Breakdown
Creative & Execution System
Partners
- The PHA Group
Creator role
- Millie Mackintosh
- Sam Faiers
- Trevor Kearney
Results & Evidence
| Metric | Value |
|---|---|
| Influencer Views | 750K+ views |
| Influencer Engagements | 14.5K+ engagements |
| Media Coverage Pieces | 100+ pieces |
| Partnerships Secured | 3 partnerships |
Why The PHA Group's strategy worked
- 1
A service that happens in private, such as a home art consultation, becomes visible when a known figure is filmed receiving it, because the audience sees the process and the result together.
- 2
Contra-basis partnerships suit a brand whose product is the experience itself, since the consultation and the chosen artwork give the partner both the content and the reason to take part.
- 3
Regional press tied to the location of each gallery turns a national brand story into a local reason to visit, which links awareness work to the stated goal of footfall.
Results
6.45%
Engagement rate
12.8K
Likes & comments
198K
Combined followers
Results
20M+
Total yt views
50M+
Cumulative reach
25K+
Total engagement