Chispa TikTok micro-influencer campaign

Chispa, a dating app built for single Latino men and women, needed app registrations from a culturally specific audience at a lower cost per registration than its existing efforts were delivering. Dating apps compete on install and registration economics, and the tension was that mainstream dating-app content speaks to a generic audience, while Chispa's users want to see their own community reflected in the content that reaches them.

House of Marketers recruited six or more Latino-relevant micro-influencers on TikTok, prioritising audience fit and engagement over raw follower scale, on the logic that creators from the community would drive more relevant engagement, and cheaper registrations, than higher-reach generic creators. The team produced 30 creative assets, combining organic influencer posts with what the agency describes as paid amplification, and tested them against registration goals so the campaign could optimise rather than rely on a single execution.

By the agency's own account, the work generated 670,000 organic TikTok views and cut Chispa's cost per registration by 30%, with the campaign held accountable to that single efficiency metric. Every figure comes from House of Marketers' own case-study page. No client statement, press coverage, or award record corroborates the campaign, and the agency does not disclose dates, spend, absolute registration numbers, the baseline cost per registration, or the identities of the creators, so the results should be read as agency self-report rather than verified.