Two women with long blonde hair, in white and light blue outfits, pose before a "CeraVe" logo backdrop at an event
Submitted by Scooperz

CeraVe CeraWards Community Awards Event

Influencer Marketing

Scooperz staged the CeraWards, a blue-carpet community awards event for CeraVe in the Benelux, which the agency reports produced 141 content pieces with 44 influencers.

100Attendees

Case in 60 seconds

CeraVe is a skincare brand grounded in dermatology rather than entertainment, so the page frames the challenge as turning it into the star of the season without losing its derm-approved skincare messaging.

The campaign turns on treating the community as the real stars of skincare rather than the brand, because users whose own skin stories are nominated and featured have a personal reason to take part and share.

Scooperz built the CeraWards as a blue-carpet awards show drawing on Hollywood glamour and skincare confidence, so that loyal users, fans and creators became the main characters of a celebration of self-care and storytelling.

Entertainment creators teased the CeraWards and hosted the show across TikTok and Instagram, while real skincare stories from users were nominated and featured as part of the awards. The event ran on the rooftop of the Boijmans Van Beuningen Depot, with cinematic invites, movie-trailer teasers, glam moments and skin talks for guests and creators.

Scooperz reports 100 attendees, 141 content pieces and 44 influencers, which describe the scale of the event rather than audience response, while the page claims stronger creator loyalty and CeraVe presence in the Benelux without figures.

Strategy Breakdown

Creators, fans and loyal CeraVe users, alongside entertainment influencers and skincare creators, with the page placing the brand's presence in the Benelux.
Skincare built on dermatology tends to communicate through education rather than entertainment, so the page frames the work as balancing derm-approved messaging with high-gloss entertainment rather than choosing one over the other.
CeraVe takes the role of host rather than star, because the page describes the awards as honoring the community as the real stars of the skincare world.
Users and fans take part more readily when they are treated as main characters, so the page presents nominating and featuring real skincare stories as the way of giving customers a seat at the table.

Creative & Execution System

Assets & channels

  • TikTok
  • Instagram

Partners

  • Scooperz

Participation mechanic

  • Real skincare stories from CeraVe users were nominated and featured in the awards, and fans and creators were invited to step onto the blue carpet at the event.

Creator role

  • Esmee Joanna — creator
  • Quinten Verschure — creator
  • Jasey Harders — creator

Results & Evidence

MetricValue
Content Pieces141 content pieces
Attendees100 attendees
Influencers44 influencers

Why Scooperz's strategy worked

  1. 1

    Casting customers as award nominees rather than as an audience gives users a reason to tell their own skincare stories, because recognition works as the participation incentive in place of a prize or a discount.

  2. 2

    Pairing an offline event with creator hosts and teasers turns a single night into content across TikTok and Instagram, because the creators carry the event to followers who never attend it in person.

  3. 3

    Borrowing entertainment tropes such as movie trailers lets a clinical category join pop culture formats while keeping its derm-approved message, because the format earns the attention and the copy carries the education.

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