Submitted by Stride Social LTD

C2 Gripz Christmas Gifting Influencer Campaign

Stride Social ran a Christmas gifting influencer campaign for gaming accessory brand C2 Gripz with tech and gaming reviewers, reporting over 3 million views.

150k+campaign likes
3campaign views
20k+total shares

Case in 60 seconds

C2 Gripz needed Christmas sales rather than general awareness for a controller attachment that reduces hand pain, which meant reaching gift shoppers who do not otherwise research gaming accessories.

The campaign appears to turn on the gap between the user and the buyer, because a gaming accessory is bought at Christmas by family and friends who need a trusted recommendation to know it is the right present.

Position C2 Gripz as the Christmas present for a gamer rather than as a performance upgrade, so that the product is judged as a gift choice rather than as a specification.

Stride Social collaborated with top product review creators in the gaming and tech niche, who made review-style videos recommending C2 Gripz as the perfect Christmas gift for gamers, published weeks before Christmas to reach audiences seeking gift ideas.

Stride Social reports over 3 million views, 150,000 likes and 20,000 shares, and describes videos flooded with comments asking where to purchase the product, which the agency reads as evidence the timing generated buzz.

Strategy Breakdown

The primary strategy-learning section — interpretation, not a press-release summary.

Customers looking for Christmas presents for the gamers among their family and friends, alongside gamers themselves.
Christmas shopping compresses a large volume of purchase decisions into a few weeks, so a niche accessory has to be discoverable as a gift idea in that window or it is not considered at all.
Controller attachments are a considered accessory bought on specification, which makes them hard to sell to a shopper who does not game, so the campaign needed creators the buyer would trust on the gamer's behalf.
C2 Gripz appears in the work as the answer to the gift question rather than as the subject of a product demonstration, with the pain-relief benefit carried by the reviewer rather than by the brand.
Based on the available evidence, the campaign assumes gift shoppers outsource judgement to a reviewer they already follow, which is why review-style video rather than promotional creative carried the recommendation.

Creative & Execution System

Assets & channels

  • review-style videos

Partners

  • Stride Social LTD (lead_agency)

Creator role

  • top product review creators in the gaming and tech niche

Results & Evidence

MetricValueResult type
campaign likesCampaign Likes 150k+performance
campaign viewsCampaign Views 3 Million+video_views
total sharesTotal shares 20k+performance

Why Stride Social LTD's strategy worked

  1. 1

    Seasonal gifting reframes who the audience is, because a product bought for someone else has to be sold to the buyer rather than the user, and review creators supply the reassurance a gift purchase needs.

  2. 2

    Publication timing functions as targeting in a gifting campaign, because content placed weeks before Christmas meets an audience already searching for ideas rather than having to create the intent itself.

  3. 3

    Comment sentiment asking where to buy reads as a purchase-intent signal that engagement counts alone do not carry, though it remains a proxy while no sales figure is published.

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