Person seated holding a white game controller fitted with black grip covers on its handles, seen over their shoulder
Submitted by Stride Social LTD

C2 Gripz Christmas Gift Creator Review Campaign

Influencer Marketing

Stride Social LTD ran a Christmas review-video influencer campaign with gaming and tech creators for C2 Gripz controller attachments, which the agency reports reached 3M+ campaign views.

3M+Campaign Views
150K+Campaign Likes
20K+Total Shares

About the campaign

C2 Gripz worked with Stride Social LTD and product review creators on a Christmas campaign that reached 3 Million+ campaign views. C2 Gripz is a US-based gaming company that makes controller attachments designed to reduce hand pain and improve gaming performance. Its goal was to increase sales of its products as Christmas gifts, targeting people buying presents for gamers.

The agency partnered with product review creators in the gaming and tech niche. These creators made review-style videos recommending C2 Gripz as a Christmas gift for gamers. The content was shared weeks before Christmas to reach audiences looking for gift ideas during the holiday shopping season.

The agency reports 3 Million+ campaign views across the creator videos. The campaign also drew 150k+ likes and 20k+ shares. Viewers left comments on the videos asking where to purchase the product.

Case in 60 seconds

C2 Gripz needed more sales of its controller attachments as Christmas gifts, so the campaign had to reach people buying presents for the gamers among their family and friends as well as gamers themselves.

Gift shoppers buying for a gamer rarely know which accessory to choose, so a recommendation from a product review creator in the gaming and tech niche supplies the judgement the shopper lacks.

Stride Social positioned C2 Gripz as the Christmas gift for gamers through review-style creator videos, timed to land in the weeks before Christmas when audiences were actively looking for gift ideas.

Product review creators in the gaming and tech niche made review-style videos recommending C2 Gripz as a Christmas gift for gamers, and the posts went live weeks before Christmas to meet the holiday shopping season.

Stride Social reports 3 Million+ campaign views, 150k+ likes and 20k+ shares, with comments on the videos asking where the product could be purchased as the posts landed just before Christmas.

Strategy Breakdown

Customers looking for presents for the gamers among their family and friends, alongside gamers who watch product review creators in the gaming and tech niche.
C2 Gripz, which makes controller attachments designed to reduce hand pain and enhance gaming performance, was cast as the Christmas gift for gamers, with review creators explaining the product to buyers.
Holiday shoppers buying for gamers go looking for gift suggestions in the weeks before Christmas, so a creator review framed as a gift recommendation meets them during that search.

Creative & Execution System

Partners

  • Stride Social LTD

Results & Evidence

MetricValue
Campaign Views3M+ views
Campaign Likes150K+ likes
Total Shares20K+ shares

Why Stride Social LTD's strategy worked

  1. 1

    Publishing review content weeks before a gifting holiday puts the recommendation in front of buyers while they are still choosing, which is the window in which a review can change what gets bought.

  2. 2

    A gift product can be sold to the person buying it rather than the person using it, because review creators in the user's niche give the buyer a recommendation they can act on.

  3. 3

    Comments asking where to buy mark purchase intent on review videos, so tracking them gives a brand a signal that sits between views and sales when conversion data is not published.

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