Play your favorite game and earn

Buff wanted a performance-driven campaign for its play-and-earn gamer rewards app. Zorka.Agency's brief case page places the work in gaming and rewards, with a multi-region footprint, but does not identify the individual markets or a detailed commercial target. The documented approach brought the app into creator gameplay, so the promotion involved use of Buff while the creators were already playing games.

The campaign used YouTube integrations. Creators ran Buff in the background during gameplay, and welcome gifts encouraged registration. The source does not name the creators or games, describe the gifts or explain the registration steps. It also gives no launch date or publication schedule. The execution is therefore supported at the level of product use within gaming content and a registration incentive, rather than detailed creative scripts or individual activations.

Zorka.Agency reports 11M+ views and a 6% engagement rate. It also describes CTR as higher and CPM as lower than scripted norms, without publishing either the achieved figures or the comparison baseline. The source links the format and gifts to its performance account but does not isolate their effects. It supports the gameplay integration, registration incentive and headline content results, while leaving measurement definitions, registration totals, acquisition costs and retention undisclosed.