Bloom Greens Subtle Creator Video Integration
Influencer MarketingStride Social LTD worked Bloom Greens discreetly into creator product review videos for gut health brand Bloom, and the agency reports 15M+ views from the campaign.
About the campaign
Stride Social LTD placed Bloom Greens quietly inside creator videos, and the campaign generated over 15 million views. Bloom is a gut health supplement company whose signature product, Bloom Greens, helps reduce bloating and gut pain. The goal was to reach wider audiences without the product appearing overtly promotional.
The agency built the campaign around product review videos made by its creators. Bloom Greens was mentioned discreetly in every other shot of those videos. The audience saw the product repeatedly while the content kept the flow viewers were used to. The agency names no individual creators and gives no creator count.
The agency reports that the campaign generated 15 million views. It also reports 1 million likes on the campaign content. Viewers shared the videos 384,000 times. The campaign was ongoing, and it continued to drive engagement and visibility for Bloom.
Case in 60 seconds
Bloom wanted Bloom Greens, its gut health supplement for bloating and gut pain, in front of wider audiences, but a product placed too openly inside creator content risks looking overtly promotional and losing the viewer.
Viewers who follow creator product reviews accept a product that sits inside the shot without interrupting it, so repeated quiet exposure can build curiosity where a direct pitch would break the flow they came for.
Repetition did the selling here: Bloom Greens would surface again and again in the background of familiar review content, so interest grew from frequency of sight while the creators kept talking about other things.
Stride Social LTD worked Bloom Greens into the product review videos of its creators, mentioning the supplement discreetly in every other shot, which kept the product on screen repeatedly without disrupting the natural flow of the content.
Stride Social LTD reports that the campaign generated 15 million views, 1 million likes and 384,000 shares, and that its ongoing nature kept driving engagement and visibility for Bloom after launch.
Strategy Breakdown
Creative & Execution System
Partners
- Stride Social LTD
Results & Evidence
| Metric | Value |
|---|---|
| Campaign Views | 15M+ |
| Campaign Likes | 1M likes |
| Total Shares | 384K shares |
Why Stride Social LTD's strategy worked
- 1
Placing a product in alternate shots of creator videos keeps it in view many times per video, which builds familiarity while the content still plays as a review instead of an advert.
- 2
A supplement solving an everyday complaint such as bloating suits low-key placement, because viewers can register the product and look it up themselves once curiosity forms.
Results
6.46M
Impressions
-60%
Cpm vs contracted
-70%
Cpa drop since launch
Results
+248
Content pieces
5.4M
Potential reach
3.91%
Engagement ratio